Network News

NewsMatch 2020 broke records: more newsrooms, donors, dollars and local matches

The fifth annual NewsMatch campaign was the most successful ever with a record-breaking $47 million raised by nonprofit newsrooms across the country. In November and December 2020 -- at a time when the health and economic impacts of the COVID pandemic and elections made access to reliable news absolutely essential -- matching gifts from funders, philanthropists, and local businesses were leveraged to generate this groundswell of support from individual donors. NewsMatch is a collaborative fundraising initiative that benefits members of the Institute for Nonprofit News (INN) — a nationwide network of 300+ independent, nonprofit, nonpartisan news organizations. NewsMatch brings together national and community foundations, corporate partners, and small businesses, providing them with multiple opportunities to support independent journalism:

Contributing to the main NewsMatch fund that matches donations earned by nonprofit newsroom
Creating special funds for a cohort of newsrooms that meet specific criteria (e.g., diversity, education)
Setting up a local matching grant
Donating directly to an individual newsroom. Over the past several years, as many communities have lost their local news sources due to consolidation and closure of daily and weekly newspapers, NewsMatch’s collaborative fundraising model has been one solution toward building enduring and resilient sources of independent news. 

Here are some highlights from the 2020 campaign:

More dollars: newsrooms leveraged a pool of $6.7 million in matching funds to attract more than $47 million from individual donors (compared with $43.5 million in 2019) -- the largest amount to date.