Case Study: How Madison365 Stays True to Its Mission While Earning More than Half Its Revenue from Businesses
Today INN has released the second case study from its Ignite Sponsorship Program funded by Google News Initiative (GNI). This case shows how Madison365 — one of only a handful nonprofit outlets dedicated to serving communities of color in U.S. — has managed to build more than half of its revenue from event sponsorship, business membership packages and additional advertising.
This piece was written by Emily Roseman for Blue Engine Collaborative, a new consortium of independent consultants and advisers with deep experience in driving audience and revenue at for-profits and nonprofits, and includes input from Agnes Varnum, deputy director of the Texas Tribune’s Revenue Lab; Steve Shalit, Business Development Director at NJ Spotlight; and Chloe Kizer, a consultant on media operations and growth. The first Ignite Sponsorship Program case study about The Rivard Report was released a week ago. Download the Report
Here are the four most important things you should know about why Madison365 has been so successful at generating earned revenue:
Madison365 leads with its mission in all its business dealings, that is: to produce coverage specifically for communities of color in Madison and Wisconsin at large. Diversity is vitally important from both a moral and business standpoint for Madison365.