Donation page optimization tips for year-end fundraising

An optimal donation page is key in acquiring new donors and retaining them. The Institute for Nonprofit News (INN) conducted an audit of member donation pages in summer 2018 to help members optimize donation pages ahead of year-end fundraising and has also aggregated additional resources that are currently available. DONATION PAGE OPTIMIZATION RESOURCES
With the start of NewsMatch, this is the time to create optimal donation pages to increase donations by year-end. Take advantage of more help from INN and friends in the following ways:

1. If you need web development help on your donation page, the INN Labs team can assist.

INN LEAP: Spring 2018 class update

Six more leaders selected for LEAP Initiative to advance strategy and scale for nonprofit newsrooms

LOS ANGELES — The Institute for Nonprofit News announces the spring class of the LEAP initiative, an executive program designed to help senior leaders of established nonprofit news organizations navigate strategic challenges to advance their growth and impact. The six experienced executives selected for the spring class will work together to address their strategic challenges with support and guidance from INN as well as subject-matter experts and business coaches. The participants for the Spring 2018 session are:

The cohort met June 12 for their first meeting in Orlando, Fla. in advance of INN's annual conference, INN Days 2018, where they participated in business leadership workshops alongside INN's Emerging Leaders Council and major gifts training programs. Members also attended the conference. Led by INN Director of Programs and Services Fran Scarlett, the LEAP Initiative is a leadership program designed to help senior managers of well-established nonprofit news organizations seeking to update or change strategy or move to the next level of growth.

INN Member Civil Eats gives food for thought

Launched in 2009, Civil Eats is the leading daily media source for providing original content and commentary to inform critical thought about the American food system. By focusing on fair, balanced, high-quality journalism, Civil Eats breaks important news, educates leaders and policymakers, influences the national conversation about food, and serves as an invaluable resource for broader mainstream media. For its first four years, Civil Eats operated with no funding and as a labor of love. Now in its ninth year, Civil Eats has achieved significant impact and reach: It raised an unprecedented $100,000 via Kickstarter in 2013 and was named Publication of the Year in 2014 by the James Beard Foundation, all with very limited resources. Civil Eats’ innovative media model reaches millions more through content partnerships with high-profile print and online publications, including TIME, The Atlantic, Slate, Salon, Yahoo!, Food & Wine, Public Radio International, PBS/ITVS, New York Magazine, Eater, Quartz, and Maplight.

INN Members hosting Emma Bowen Foundation fellows for the summer

Twenty fellows participating in the Emma L. Bowen Foundation for Minority Interests in Media program for students of color are helping Institute for Nonprofit News (INN) members, along with INN, this summer, as part of a new partnership.

This is the first time the foundation placed fellows who are college students and recent college graduates from its summer fellowship program inside nonprofit news organizations for eight-week internships focused on new media business, technology and editorial.

Introducing INN Index 2018: The state of nonprofit news

INN announced the release of the most comprehensive study of nonprofit news today, INN Index, thanks to generous support from Democracy Fund and the Ethics & Excellence in Journalism Foundation. The study was based on a survey of INN members conducted in the spring of 2018. Key findings from the study are: single-subject news is one of the fastest-growing sectors of nonprofit media, more than half of nonprofit newsrooms are generating more than $500,000 in revenue a year and are starting to diversify revenue sources, and two-thirds of resources typically go to editorial operations. The study also found opportunities for the industry: diversifying revenue sources, investing in business development and growing targeted audiences. To view the executive summary and read the full key findings, visit http://inn.org/innindex or download the PDF here.

Milwaukee Neighborhood News Service seeks to change perspective on neighborhoods

 
For the past seven years, Milwaukee Neighborhood News Service (NNS) has been reporting on under-represented, low-income, minority neighborhoods in Milwaukee's central city. The organization's mission is to change negative perceptions of these neighborhoods—which are often perpetuated by traditional media coverage related to crime and drugs—by providing a more balanced picture. NNS tells stories of people and organizations working hard to improve the quality of life for themselves and their neighbors, in some of the most challenged communities in the country. 
NNS doesn’t shy away from covering these challenges. Its in-depth reporting includes pieces on topics such as sex trafficking, opioid use, prostitution, mass incarceration and reckless driving. The organization also recently won some awards, including the RTNDA Edward R. Murrow Regional Award and gold Milwaukee Press Club award for “Last Call: Neighborhood taverns fading out on Milwaukee’s South Side,” by Edgar Mendez.

New Hampshire Center for Public Interest Journalism’s West joins INN’s board

ORLANDO — June 14, 2018 —Nancy West, executive director of New Hampshire Center for Public Interest Journalism, is joining the Institute for Nonprofit News board of directors as one of three directors elected at INN’s annual meeting. Along with West, INN member news organizations re-elect Marcia Parker, publisher and chief operating officer of CALmatters, and Norberto Santana, publisher of Voice of OC. West replaces Lee Keogh, editor-in-chief of NJ Spotlight, who did not seek re-election. The three will each serve two-year terms starting June 2018 and running through June 2020. Sixty INN members were able to vote for a total of five candidates with three votes each. Other candidates who ran were Tom Gallagher of Religion News Service and Daniel Heimpel of The Chronicle for Social Change.

Six newsletter tweaks now can pay off at year’s end

News nonprofits focusing on end-of-year fundraising should check their email newsletter setups now. An audit of INN member newsletters this summer found that four out of five member news organizations have newsletters that could benefit from one or more quick-hit areas for improvement that we identified. Addressing them can increase your email list, open rates and donations. While we recommend addressing these now, they can be done any time during the year. INN audited member newsletters to understand what email newsletter tools and training could help newsrooms year-round.

Texas Observer

Welcome Back, Texas Observer

INN would like to welcome back member Texas Observer, an Austin-based nonprofit news organization known for its investigative reporting, narrative storytelling and sophisticated cultural criticism about all things Texan.