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INN Friends Present: Maximize Your NewsMatch Campaign: Getting the Right Message to the Right People
August 9, 2017 @ 1:00 pm - 2:30 pm EDT
Getting the Right Message to the Right People
In this webinar we'll cover how to use reader and donor information from any tools you're using to send segmented messages to maximize your return on NewsMatch.
We'll demonstrate a google sheet that will do the segmenting for you. This webinar is most useful for organizations trying to grow small donor revenue but currently find it impractical or difficult to segment their audience for appeals. This webinar is also useful for organizations that struggle with figuring out how frequently to send appeals and to whom.
All webinars are 10 am PST/1 pm EST.
WHO SHOULD ATTEND?
Anyone and everyone in your organization with responsibility for fundraising.
Anna Crotty, News Revenue Hub