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The Engagement Project: Best Practices for Engaging Digital Audiences
April 5 @ 1:00 pm - 2:15 pm EDT
Techniques and Tools For Audience Engagement
The Engaging News Project, based at the University of Texas at Austin, provides research-based techniques and tools for engaging digital audiences in commercially viable and democratically beneficial ways.
They accomplish this goal by testing web-based strategies for informing audiences, promoting substantive discourse, and helping citizens to understand diverse views. Concurrently, they analyze business outcomes, such as clicks and time on page. Their research provides valuable information about what works, and what doesn’t in today's digital newsroom.
Join us if you are interested learning more about:
- Proven techniques for improving engagement
- How to use them in your newsroom
- Outcomes of using key engagment tools such as comment sections, quizzes, polls, homepage layout and the “Like” button
Who Should Attend:
- Executive Directors
Talia Stroud (PhD, University of Pennsylvania) is the Director of the Engaging News Project at the Annette Strauss Institute for Civic Life and Associate Professor of Communication Studies at the University of Texas at Austin. Her book, Niche News (Oxford, 2011), examines likeminded political media use and inspired this project. The book received the 2012 Outstanding Book Award from the International Communication Association. Stroud previously worked at the Annenberg Public Policy Center; the name of this project is a H/T to Kathleen Hall Jamieson’s “E4″ work with local news in the 2002 midterms.