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X-WR-CALDESC:Events for Institute for Nonprofit News
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SUMMARY:Audience Strategy Office Hours (Members Only)
DESCRIPTION:Get insight into understanding your audience and build towards your audience goals. Sign up for a 20-minute spot with INN’s audience staff.
URL:https://inn.org/event/audience-strategy-office-hours-members-only/2023-03-08/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T130000
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SUMMARY:Growth Programs Office Hours (Members Only)
DESCRIPTION:Use this 30-minute block to chat with Network Philanthropy Director Stephanie Schenkel about fundraising and philanthropy strategies.
URL:https://inn.org/event/growth-programs-office-hours-members-only-2-2/2023-03-08/
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DTSTART;TZID=UTC:20230308T140000
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SUMMARY:Technology Office Hours (Members Only)
DESCRIPTION:Bring your questions about digital publishing and technology. Sign up for a 20 minute spot.
URL:https://inn.org/event/technology-office-hours-members-only-10/2023-03-08/
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DTSTART;TZID=UTC:20230308T150000
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SUMMARY:Business + Ethics Coaching (Members Only)
DESCRIPTION:Bring your questions about the business of nonprofit journalism\, including strategy\, ethics\, governance and nonprofit conversions. These are confidential 1:1 coaching and problem-solving sessions. \nMore dates and times may be available on Sue’s schedule. Find a time that works for you.
URL:https://inn.org/event/business-ethics-coaching-members-only-2/2023-03-08/
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DTSTART;TZID=America/Los_Angeles:20230308T160000
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SUMMARY:Gaining Search Traffic with Guides\, Explainers and Evergreen Stories
DESCRIPTION:Please note: This event is for INN members only.\nEvergreen content is a critical part of a news organization’s strategy for doing well on search\, but it often gets overlooked. Stories that explain how local ordinances get passed or what “qualified immunity” means are incredibly valuable to readers trying to understand the news\, and they establish the organization as experts and drive traffic over time. \nDuring this webinar\, search engine optimization experts from the Globe and Mail\, the Athletic and Orbit Media will work through how to identify evergreen topics\, set stories up to perform well on search and maintain topics over time to keep consistent traffic. \nAbout the speakers\nJessie Wilms is the audience and SEO editor at the Globe & Mail. She is also a co-founder of the WTF is SEO? newsletter on search strategies for news publishers and an instructor at Centennial College in Toronto. \nShelby Blackley is the newsroom SEO editor at the Athletic. She is a co-founder of WTF is SEO? and was previously the SEO manager for Mashable and audience engagement editor at the Globe and Mail. \nAndy Crestodina is a co-founder and chief marketing officer of Orbit Media\, a design and digital marketing firm based in Chicago. He is a guest lecturer at Northwestern and Loyola universities and author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”
URL:https://inn.org/event/gaining-search-traffic-with-guides-explainers-and-evergreen-stories/
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