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UID:10004045-1736859600-1736863200@inn.org
SUMMARY:Beyond Web Traffic: Building Direct Reader Relationships in the AI Era
DESCRIPTION:Join Letterhead and Distributed Media Lab for an essential webinar exploring how independent and nonprofit news organizations can thrive in an evolving digital landscape. As AI content floods the web and social media referrals decline\, publishers must pivot from traditional traffic-based models to building direct reader relationships through email\, distributed content networks\, and community engagement. \nLearn how first-party data and owned audience channels can help future-proof your publication while creating deeper connections with readers. Our industry experts will share practical strategies for diversifying distribution channels and leveraging reader data to drive sustainable revenue growth.
URL:https://inn.org/event/beyond-web-traffic-building-direct-reader-relationships-in-the-ai-era/
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UID:10004047-1738076400-1738080000@inn.org
SUMMARY:INN From The Field: Shameless Self Promotion for Nonprofit Newsrooms with The Buckeye Flame
DESCRIPTION:Learn strategies for marketing your newsroom that grows your audience AND your bottom line… \n— \nIf a journalist pens something in the woods and no one is around to read it\, does it make a sound? No! No it does not. Marketing your work (articles\, podcasts\, outlets\, etc.) is essential to building an audience. Together\, we will cover the basics of self-promotion\, strengthen your elevator pitch and build confidence in the uniqueness of your output. Guaranteed. \nJoin us to hear how The Buckeye Flame met their NewsMatch goals within two weeks by sharpening their newsroom promotion. Duplicate their results at your own organization by registering today to join the conversation\, or for the recording.
URL:https://inn.org/event/inn-from-the-field-shameless-self-promotion-for-nonprofit-newsrooms-with-the-buckeye-flame/
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