INN’s core mission is to help build sustainable, long-lasting, high-impact independent and nonprofit news organizations.
We've made a lot of headway tackling problems we believe can best be solved at a network level. But for those which require an individualized solution, INN offers custom business strategy and technology consulting at a discounted rate for members.
No other consultant, developer, or designer today has cutting-edge experience working with over 100 newsrooms developing what works and helping organizations avoid what doesn’t.
What we do:
Sustainable Revenue and Business Strategies
Build a roadmap for work and investment to take you from where you are today to a sustainable, growing, thriving news organization.
Audience Development & Impact Measurement
INN can help you develop a strategy to reach new audiences and deepen your engagement with the people who care the most about your work.
Content Activation Strategy
Cultivate, attract and measure target audiences in order to get a better yield on your projects.
Social Media Strategy & Support
Use social platforms in a way that is directly and positively linked to your strategies to grow your organization.
Technology Solutions Consulting
INN’s tech team includes talent from NPR affiliates, the Chicago Tribune Apps team, MinnPost, and more. Our experienced team has built over 50 news websites and specializes in giving news organizations the best available tools and technologies.
Web Development & Largo
Project Largo is INN’s free responsive WordPress theme developed to meet the needs of today’s news organizations. Our tech team will help INN members set this theme up for free (within a reasonable amount of hours). However, for an additional fee, the team can also provide:
- Content migration - Transferring your existing content onto the new platform.
- Design customization - Tailoring the aesthetics of the site to your organization’s needs.
- Custom development - Building new capabilities and tools for a better experience.
Working in tandem with your editorial department, our team can also provide design and development of microsites, news apps, data stories and special projects plus ongoing or project-based support and training.
Interested? We'd love to hear from you.