INN Training

Whether you are spearheading a nonprofit news startup or a well-established news organization, INN has many virtual and hands-on training courses and resources to help you navigate management, revenue and fundraising, audience development and more! We are here for you throughout your organization’s growth.

Check out our on-demand resources and make sure you sign up for our events to gain access to our experts. What happens if you sign up and can’t make it? You’ll still receive a copy of the content. So remember to sign up!

View our categories to go directly to resources or sign up for events.

START-UP RESOURCES

INN Sessions for Start-Ups>> Starting a nonprofit news organization may seem overwhelming, but it doesn’t need to be! INN Members can get their questions answered by INN’s CEO Sue Cross and INN’s Director of Programs & Services Fran Scarlett during INN Sessions for Start-Ups each month by registering here.

Guide>> Coming Soon!

BUSINESS

Get the 4-1-1 on the basics of nonprofit-news entrepreneurship. INN’s overview includes must-read management and infrastructure issues.

Go to Main Guide>> Key topics: Starting UpStaffing & ManagementTraining & Professional Development

Virtual Event>> Register now for a special members-only 90-minute webinar on July 18 at 1 PM EST about matching your board to your organization’s needs hosted by leadership and development coach Terrill Thompson. Nonprofit news executives won’t want to miss this! This content is also available for non-members for $25.

FUNDRAISING

Access how-to resources on a wide variety of revenue streams for news nonprofits, and advice on developing capacity and strategies for fund development.

Go to Main Guide>> Key topics: Foundations and GrantseekingMobile GivingIndividual GivingOther Revenue Sources

Virtual Event>> More coming soon!

LEGAL

Need some legal guidance? Learn how to reduce legal liability by developing website and ethical policies, and contracts for freelancers and third parties. Our guide includes sample policies and contracts.

Go to Main Guide>> Key topics: Website and Ethical Policies ContractsTypes of Risk

Virtual Event>> More coming soon!

OUTREACH & MARKETING

The INN Outreach and Marketing Guide provides an overview and in-depth resources for developing the nonprofit news audience, and connecting with individuals and communities that value nonprofit news.

Go to Guide>> Key topics: Promotional Tools: Social Media, Advertising and Google NewsMetrics and AnalyticsCommunity and Audience Development

Upcoming Event>> Save the date for a special seminar in September at Austin, TX featuring former New York Times executive and Texas Tribune publisher Tim Griggs on audience development. Learn how to establish KPIs to track your progress and learn from best practices from fellow INN members.
Virtual Events>> To help nonprofit news organizations make the most of News Match, INN and the News Revenue Hub created a series of training webinars. These trainings take you through building your email list, creating your campaign calendar, planning your engagement strategy and much more. Resources from all the trainings are available to review and download.
Social Media Training>> The Center for Cooperative Media, as part of its Knight-funded program focused on social media, is continuing to update collaborativejournalism.org/socialmedia with training offers and resources. Just enter password INNLION to access. INN Members can take advantage of these great resources.

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