Social Media Producer

  • Full-time
  • Oakland, CA
  • Applications have closed

Website YR Media

Who we are:

YR Media is a national network of young journalists and artists who create multimedia content for this generation. Based in Oakland, we link up with our peers around the country to amplify award-winning stories that matter. For more than 25 years, our non-profit production company has invested in future generations to build critical skills in journalism, arts and media. You can find us at

Our Mission:

We create, curate and distribute news, art and music that reflects and transforms our culture and our lives. YR Media also seeks to break the cycle of distrust in Journalism and civic institutions by responding to the way young people are changing the way media is made and consumed — and creating opportunities for them to tell stories that uncover the truth, in Oakland and across the country.

Who you are:

The Social Media Producer is responsible for establishing workflows to create, package, and share YR content, reporting on key social platform analytics and performance, and implementing initiatives to grow audiences. This individual must be well-versed in current and rapidly evolving social media best practices, a strong copywriter and art director, and passionate about co-creating with and mentoring young people.

You will:

Set content strategy, publishing schedules, and creative direction for YR Media social and brand platforms, inclusive of: Facebook, Instagram, Twitter, Snapchat, LinkedIn, and YR content newsletter.
Setup paid campaigns across various social platforms
Manage daily pacing and real-time optimizations of live campaigns
Create original social content including videos, graphics, animations and audiograms
Assist Producers w/ insights, upfront targeting, and overall improvement of campaign performance
Work closely with editorial and arts producers to develop social content that authentically represents the original content YR Media producers are creating, while maximizing potential reach and engagement.
Implement initiatives to grow audiences across social, increase engagement, and meet aggressive short-term and long-lead KPIs.
In addition to these responsibilities, performs other activities as assigned and required.
You should have:

Minimum 3-5 years of relevant professional experience. Extensive social media experience is a must.
Bachelor’s degree (or equivalent) in a related field. Excellent written editing skills, including copy editing/writing and fact-checking.
Experience editing with Adobe Suite (Premiere, After Effects and Photoshop)
Experience with paid social buying tools like Facebook Ads Manager
1-2 years of digital experience pertaining to paid social media
It would be nice if you had:

Experience in a media organization, a content-driven editorial setting, and with producing content to the target age demographic (18-28 year-olds)
Work Environment

This is a full time, exempt position. Approximately 90% of time spent on the job involves use of a monitor; therefore, must be able to sit for extended periods and to utilize standard ergonomics practices. Primarily works in an office environment, requiring the following activity: lifting and carrying materials weighing up to 10 pounds, kneeling, bending. Must be able to use standard office equipment.

YR Media Benefits

Medical, Dental, Vision, Life Insurance, AD&D, 403(b) and 11 paid holidays.

Job Type: Full-time

Salary: $70,000.00 to $75,000.00 /year


Relevant: 3 years (Required)
Social Media Buying tools (facebook ads manager): 2 years (Required)
Digital: 2 years (Required)

Bachelor’s (Required)