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Business & Strategy

INN supports founders, startups and established news organizations in growing and reaching financial stability.

Business & Strategic Planning

Get expert advice on developing your organization

Startup Guide

Use our guide to launch an independent newsroom

Quick Guide to Converting a For-profit to Nonprofit News Business

Learn what it means and what it takes to reorganize your news organization as a 501(c)3

Network Philanthropy Center

Build sustainable revenue from donations and grants

GNI-INN Sponsorship Lab

Grow revenue from advertising, events and business relationships

Marketing & Social Media Support

Find digital tools for engaging your audiences

Ethical Practice

Follow INN’s essential principles for editorial independence and financial transparency


Join the largest collaborative fundraising program in nonprofit news

Most INN members started a news organization because of their passion for investigative and public service journalism. Yet to sustain the organization, they’ve had to expand their business acumen. This juggling act can be challenging. That’s where we can help.

Interested in business development?

Sue Cross, Executive Director & CEO

Sue Cross builds INN’s emerging media network and advances social enterprise models for investigative and other public service journalism.

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