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Business & Strategy

INN supports founders, startups and established news organizations in growing and reaching financial stability.

Most INN members started a news organization because of their passion for investigative and public service journalism. Yet to sustain the organization, they’ve had to expand their business acumen. This juggling act can be challenging. That’s where we can help.

Business & Strategic Planning

Get expert advice on developing your organization

Startup Guide

Use our guide to launch an independent newsroom

Network Philanthropy Center

Build sustainable revenue from donations and grants

GNI-INN Sponsorship Lab

Grow revenue from advertising, events and business relationships

Marketing & Social Media Support

Find digital tools for engaging your audiences

Standards & Ethics

Follow INN’s essential principles for editorial independence and financial transparency


Join the largest collaborative fundraising program in nonprofit news

Interested in fundraising and business development?

Meet the INN team members who can answer your questions.

Jeffrey Woolverton, Network Philanthropy Director

Jeffrey Woolverton leads INN’s Major Gifts initiative to transform fundraising capacity and increase major gifts across the INN network of more than 300 nonprofit news organizations.

Sue Cross, Executive Director & CEO

Sue Cross builds INN’s emerging media network and advances social enterprise models for investigative and other public service journalism.

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