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Marketing & Social Media Support

This list of resources from INN and others focuses on concepts and strategies for building engagement with nonprofit news. We are not trying to be comprehensive and current on all the available technology, which is constantly changing. See also Web and Technology Services.

Audience Support Services

Trying to figure out how to get your Twitter account verified? Or unsure why your Facebook ads aren’t being approved? You’ve probably wondered how you might be able to get in touch with someone at the big social platforms. We have someone who can help you.

Services include:

  • The Center for Cooperative Media at Montclair State University has developed relationships with the largest social media platforms and will help your organization navigate changing policies and relationships with those platforms. They provide advice and guidance on how your organization can work within the policies and priorities of the platforms.
  • The center also provides regular webinars on Facebook Fundamentals (including support portal access and CrowdTangle signup), Google Fundamentals, Google Analytics and newsletter basics.
  • They also offer comprehensive social media audits designed to boost your audience and engagement on an ongoing basis.

About: The mission of the Center for Cooperative Media at Montclair State University is to grow and strengthen local journalism. With the support of outside funding, director Stefanie Murray and her team help members of INN and LION successfully work with the largest social media platforms.Rate: Free for members of INN and LION. Not available to non-members.

Access social media support

NexGeneration Digital Marketing Agency offers direct ad-buying and/or coaching services to increase your digital engagement, grow your email list and find new donors. MBA Toya Wilson-Smith and her team will help you use Facebook ads and techniques at group rates of more than 50% off.

Services include:

  • Finding Facebook lookalike audiences for traffic and donor acquisition
  • Creating sponsored posts on Facebook and Instagram
  • Facebook ad campaign setup
  • Importing email or customer list
  • Creation of ad images or video
  • Ad targeting research
  • Social media consultation

About: NexGeneration Digital Marketing helps business owners and entrepreneurs combine the power of social media marketing with brand storytelling to develop a consistent lead generation system.Rate: $85 per hour for INN members, $150 per hour for nonmembers

Access social media advertising

OptinMonster generates more subscribers, leads and sales from the traffic you already have, using pop-ups, registration windows and more. The service works on any platform and is customizable to your organization’s needs. Many of our members have seen great success with OptinMonster — for one organization, their in-story donation field is the most successful donation generation tool they use.

About: OptinMonster has a partnership with INN in which members are eligible to receive 35% off their first term with the service. This either applies to members’ first month or their first year, depending on the term they choose to start with. After the first term, their subscription will auto-renew at the full price. Only one code can be applied per person/account.

Rate: Pricing is based on the number of page views seen across all sites monthly and the number of sites OptinMonster is being used on. The recommended practice is selecting a plan that gives enough page views to cover the normal or expected amount of traffic monthly, with just a bit of wiggle room. For every plan, especially in the case of traffic surges, users will be emailed as they approach the limit of page views for the month, at 75% and around 90%. Upgrade options are available if needed.

Once members sign up, they’ll be eligible for live demos, online documentation and customer service.

Fill out the form here if you’re an INN member interested in the discount code for OptinMonster.

Building Direct Audience Resources

Distributing through Third Parties

See Collaborations and Content Distribution & Licensing on the Editorial Resources page for specific opportunities that INN offers members.

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