Understanding Search Engine Optimization (SEO)

Understanding how and when news articles show up at the top of search results is critical for news organizations. It is a growing role for how news organizations build audiences and is now an important part of how people ask questions to understand what is happening in the world.

Basics

• Global Investigative Journalism Network’s SEO Crash Course: How to Optimize Your News Website is a great place to learn the fundamentals of news on search engines.
• Free tools from the Google News Inistiative can help monitor and boost visibility on search 

Monitor Trends

•  WTF Is SEO? is a newsletter geared towards news organizations trying to improve their performance on search and monitor algorithm changes.
• SEO for Google News is a resource for evolving best practices for news organizations on search and a newsletter on how updates are impacting news.

INN is working to provide greater access to trainings and tools on news and search. Reach out to Sam Cholke, manager for distribution and audience growth, at sam@inn.org for more resources on SEO.