NewsMatch Webinar: Power of evergreen – Creating content that lives forever

As news organizations, it’s easy to get stuck in the mindset that our content must always be new to be relevant and useful for readers. But chances are you could be creating content that could be useful for readers for months or years to come—and you may have some of that content already in your archive. Sam Munsey will walk you through different kinds of evergreen content that you can make for your website and your email list that will provide you with traffic and engagement for the long haul.