Leveraging Pods Data for Organizational Strategy

Ever wonder how your newsroom is doing compared to your peers? Not sure how to use data to inform your strategic planning? Curious how to better use data to engage funders? Well, we are here to help!

Every year INN leverages Index survey data to group members into Pods and provide benchmarking data across revenue and expenses, audience and distribution, and staffing. This data can be used to support strategic planning, goal setting, and fundraising. However, we know that members don’t always have the time or capacity to integrate this data into their organizational practices.

Please join us for a webinar on Wednesday, September 30, 2026 from 11 a.m.-12 p.m. EST to discuss how INN newsrooms are using Pods benchmarking data to help in organizational planning, budgeting, reporting, and fundraising. We are joined by three members who have championed Pods benchmarking data within their organization. Panelists will share their experiences using Pods data, followed by an engaging question and answer session.

Panelists include:

Ha Ta, Researcher, INN

Lean Camara, CEO, The New Bedford Light

Corinne Colbert, Co Founder and Editor in Chief, Athens County Independent

Bethanie Glaser, Vice President, Strategy & Operations, Civic News Company