Cultivating donors to secure local matches

Deepening your relationship with your donor prospects by learning more about them and building a connection sets your organization up for success when you’re ready to make your ask for support. In this conversation, Jill Kunishima, head of JMK Consulting and former vice president of development for Cityside, will share best practices for cultivating major donors in your network in order to prepare to approach them for local matches to bolster your next NewsMatch campaign.