Driving Revenue through Email: Sponsorships, Donations, Ads & More

Please note: This event is for INN members only. Not yet a member of INN? Explore membership.

It’s easy to send lots of email, but how do you know if you’re effectively driving revenue and financial results? What’s the right strategy for encouraging donations? For attracting and retaining sponsors? For driving membership conversions? How often is too often to ask? What types of asks are most effective? Who should receive our asks? What ad/sponsor units should you sell, and what should you charge?

This webinar will dig into these email newsletter questions and more, including best practice examples that are easy to implement. Experts from Letterhead, a publisher email software platform, will lead the session, which will feature practical advice and best practices for every newsroom — not a sales pitch about their software.