Everything You Wanted to Know About Email (But Were Afraid to Ask)
December 13 @ 1:00 pm - 2:00 pm
Please note: This event is for INN members only. Not yet a member of INN? Explore membership.
Email newsletters have become one of nonprofit newsrooms’ most valuable tools for providing community value, driving audience engagement, membership and donations. But the landscape is changing quickly and can feel impossible to keep up with. How will new changes and rules from Apple and Google change your email program? Are your numbers good, bad or ugly? What’s the right way to pick an email provider? Do I need a dedicated IP address? Why do some readers say they don’t get our emails?
This webinar will dig into these email newsletter questions and more, plus allow dedicated time to answer your questions and explain what’s changing in 2024 that publishers need to know to keep their communities engaged. Deliverability and email experts from Letterhead, a publisher email software platform, will lead the session, which will be practical advice and best practices for every newsroom, and not a sales pitch about their software.
This INN member event is sponsored by Letterhead.