Google Analytics 4 Makes Me Sad

Brian Boyer will lead a workshop on how to get Google Analytics to divulge the full extent of the information about your publication.

Whether you’re more comfortable with the old Google Analytics or deep into Google Analytics 4, there are times where the GA4 makes it challenging to find critical information publishers need. Boyer, the former head of product at the Chicago Reader, will lead attendees through exercises that treat GA4 like a database full of deeper insights that can be fed into routine reports.

Space is limited.