Google News Consumer Insights for News Publishers

Google has revamped its News Consumer Insight tool to help publishers focus on the key performance numbers from Google Analytics that most affect their organization. The free diagnostic tool recently got a facelift to better connect to GA4 and bring in new data from Search Console, Ad Manager and AdSense.

Nicole Rocchio, who helped develop the tool at Google, will walk through the new features and how to get the most out of the tool, as well as ask what publishers would like to see from the next iteration of NCI.