INN From The Field: Promoting your people & reporting with Mother Jones

Build partnerships that amplify your reporting and grow your newsroom’s reach.

Want to get your newsroom’s work in front of bigger audiences — without burning out your staff? Join us for a hands-on session that shows you how to pitch your reporting and your reporters to partners who can amplify your impact. You’ll learn practical strategies to build relationships with local TV, radio, civic groups, universities, and more — plus see how INN members are already doing it successfully.

This session is designed for newsroom leaders looking to grow visibility, credibility, and partnerships in their communities. You’ll walk away with clear steps to build your media contact list, identify when and where to pitch, and confidently represent your newsroom as a trusted community voice.

Join us to hear real-time pitching strategies and audience insights from Sean Wherley at Mother Jones, along with firsthand success stories from Planet Detroit and the Maine Monitor on their collaborations with local media outlets. Bring your questions for this interactive, fast-paced session.

Host and Moderators:

Sean Wherley, Director of Communications and Impact at Center for Investigative Reporting

Sharene Azimi, Director of Communications at Institute for Nonprofit News

Guests:

Nina Ignaczak, Founder at Planet Detroit

George Harvey, Digital Editor at The Maine Monitor