INN From The Field: Pursuing owned audience via newsletters with Bridge Michigan

Bridge Michigan is on track for record reader engagement and donations in 2025, despite deep declines in traffic from social media and search. Bridge’s resilience has been fueled by their ability to integrate audience data into editorial and strategic planning.

Join INN and Bridge Michigan’s Director of Growth Strategy Bill Emkow On Sept. 3 at 2 p.m. ET for a conversation on how newsletter strategy has helped Bridge thrive amidst audience volatility. Emkow will share his reflections on how to manage change within the newsroom, and will also share practical steps for how to incorporate audience data into editorial workflow.