INN + Gigafact: Grow your newsroom audience with fact briefs

Join Wisconsin Watch and other INN member newsrooms that are publishing informative 150-word responses to the questions, confusions, rumors and unsupported claims circulating in their communities.

These fact briefs have not only helped set the record straight on important civic issues, they’ve also proved to be meaningful additions to their audience strategies. On average, fact briefs have been shown to drive 30% more traffic, and be twice as likely to become evergreen content. More broadly, fact briefs have given newsrooms an efficient way to “meet readers where they are” and provide information the public is searching for, the moment they’re searching for it.

Join us to hear how Wisconsin Watch uses fact briefs from Gigafact to grow their audience. We’ll cover the fact brief program, best practices, lessons learned, and how other newsrooms can get involved. Register today to join the conversation, or for the recording.