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NewsMatch Prep #2: How to elevate your campaign copy to the next level (Members Only)
September 28 @ 1:00 pm - 2:00 pm
Walk through different approaches to writing fundraising appeals and how you can test what’s working and what’s not in order to improve.
You’ve probably written dozens, maybe even hundreds, of campaign emails at this point. Maybe you’re stuck in a rut, or find yourself recycling language and formats from years past. So how can you try something new and take your campaign email from eh to great? Nikki Taylor will walk you through different approaches to writing fundraising appeals and how you can test what’s working and what’s not in order to continuously improve.
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