Programs > Fundraising

INN strives to provide a comprehensive approach to help nonprofit news organizations build sustainable, diverse revenue growth. Members can choose to embark on our signature News Giving Roadmap program or select the specific service that meets their immediate needs.

The News Giving Roadmap is the first of its kind for nonprofit news! Launched in 2020, this program is designed to expand the capacity of our members to build sustainable revenue from individual donors including annual gifts, mid-range gifts, major gifts and planned giving.

How does it work? Each newsroom starts with an online assessment that helps place them on the Roadmap, after which they are eligible for individual consulting with INN’s fundraising experts and will be directed to the tools, training and shared services that would most benefit their unique situation. Visit the News Giving Roadmap page to learn more and get started.

The News Giving Roadmap holistic program includes:


  • Establish the Essentials
  • Build on Strengths
  • Identify Challenges


  • Major Gifts Coaching
  • One-on-One Consulting
  • Planned Giving Guides


  • Donor Management
  • Fundraising Plans
  • Custom Templates

Shared Services

  • Wealth Screening
  • Donor Profiles
  • Software Subscriptions

Whether your organization is a startup or an established news outlet, there is an opportunity for all INN members to increase fundraising success with the News Giving Roadmap.

Other INN fundraising support for members include:

Grants Research & Coaching
Improve your grant writing ability and success in grant funding.

Philanthropic Prospecting
Unlock the knowledge you need to help you find and secure major gifts.

News Fundraising Community
Expanding best practices in fundraising across the news sector.

Philanthropy Office Hours

For advice on major gifts and donor engagement strategies, Jeffrey Woolverton, INN's Network Philanthropy Director, provides office hours for any INN member.

Jeffrey's Office Hours are available on Tuesdays & Thursdays from 3:00 p.m. - 4:00 p.m. ET. CLICK HERE to book your 30-min spot.

News Giving Journal

  • Bipartisan Legislation that Would Rebuild Local News
    Institute for Nonprofit News has taken the rare step of joining a coalition of local news organizations, journalism funders, reporters and advocacy groups (the Rebuild Local News Coalition) in signing an open letter to Congress in support of an important, bipartisan piece of legislation that would help local news organizations.
  • New INN financial transparency policy encompasses government funding
    The Institute for Nonprofit News is updating its donor transparency recommendation for members of the INN news network to make it easier for nonprofit newsrooms to let users know about any government financial support as well as donations.
  • The Rise and Fall and Rise of the News
    It’s great that there are more than 250 of these mission-driven news organizations in the U.S., but how did we get to the point where we need them so badly?