The Other Wave

A partner to help you with creating your next strategic plan, growing your audience, planning a startup or launching a newsletter

If you’re looking for a partner to help you with creating your next strategic plan, growing your audience, planning a startup or launching a newsletter, consider a partnership with The Other Wave. Led by coach Anita Li, The Other Wave provides a range of business- and audience-related services specifically tailored for news organizations. And she offers a discount for INN members who sign up.

Business strategic planning and audience development

Services include:

  • Audience engagement and social media management strategies
  • Community-driven journalism frameworks and strategies
  • Solutions journalism frameworks and strategies
  • Email newsletter strategies
  • Change leadership and change management
  • Managing multiple generations in newsroom environments, especially startups
  • Diversity, equity and inclusion through a journalistic lens
  • Creating community advisory boards for media outlets
  • Navigating startup methodologies (e.g. business model canvases)
  • Understanding different business models in media
  • Understanding and developing audience funnels through a journalistic lens
  • Conducting audience/market research through a journalistic lens
  • Applying design thinking to journalism frameworks
  • Creating user personas

About: Anita Li is a coach and trainer for INN and works with media organizations around the world. Her company, The Other Wave, can help you through complex situations or help your newsroom make its next great organizational leap. Click here to schedule an appointment with Anita — initial 15-minute consultations are free.

Rate: Consulting fees range from $150 to $250 per hour, based on organization size. INN members qualify for a 10 percent discount.

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