Documented

Use of WhatsApp to reach Spanish-speaking immigrants

The project’s creative use of multiple out-of-the-box approaches, including layering in Facebook Live sessions with the rapid and direct responses provided via WhatsApp, showed a commitment to going where people are, rather than expecting them to come to a news source themselves. The Documented team’s outreach determined where the community was, before working to build audience interaction on that platform. And Documented’s dedication to tracking and explaining their success made their work a potential model for other news outlets, as well as ably serving their own community.

Note: At the time, this award was given out as the Game-Changer Award, which is now the INNovator award.