The Record North Shore

The Record Express

The Record Express, a free, monthly print edition of The Record North Shore, is helping the news outlet engage its community and meet them where they are — in this case, a local coffee shop. The business partnership helps The Record North Shore offset the print costs and reach hundreds of people throughout the week. 

The print edition features shorter versions of the main publication’s stories and QR codes that link to the full articles. 

“In an era where most digital publishers are retreating from print, The Record has built a profitable, advertiser-supported print product through a thoughtful partnership with a local café,” one judge said. “This initiative deepens community ties, expands reach to commuters and coffee shop patrons, and reinforces their digital membership funnel. It’s a strategic blend of mission, revenue, and relationship-building that feels unusually mature for a newsroom of this size.”

Read the Winning Work

The Record, Central Station collaborate to put local news in your hands