INNsights
The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.
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October 15, 2026
Reaching people in ‘different ways’: Nonprofit newsrooms are producing zines
Lessons from two nonprofit newsrooms who have produced zines recently – providing stories and service.
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April 12, 2025
Post Platform: A new era for nonprofit news discovery
Social media has deeply informed the type and scale of news organizations built over the last two decades, but that system has collapsed for news content. What now?
April 4, 2025
How INN is developing AI-powered products to broaden members’ reach
INN is building a “new kind of news network,” that “ensures all people in every community have access to trusted news.”
February 28, 2025
Telling immigrants’ stories: nonprofit newsrooms balance navigating political threats with the need to inform
INN Network members that focus on immigration and immigrant communities are reporting news and sharing crucial information at a time of marked vulnerability for much of their key audiences — and in some cases, themselves. Read how they're navigating risks.
January 31, 2025
How to shamelessly self-promote your nonprofit newsroom
Standing out as a newsroom is hard. Getting your work seen can be even harder. Ken Schneck, editor of The Buckeye Flame, is a big fan of “shameless self-promotion” of his newsroom and the work it does.
January 24, 2025
When we invest in local reporting, we strengthen our ties with each other
Local news is an infrastructure to a functioning, healthy community.
January 10, 2025
Building the rural reporting pipeline: Expanding opportunities for emerging journalists
The nonprofit news sector is strengthening its pipeline for the next generation of journalists with an expanded internship program that merges diversity, opportunity and impactful rural reporting. In 2025, the […]
January 10, 2025
Audience growth of nonprofit newsrooms: from social media to SEO
Editor’s note: Every year, INN brings in a young audience person as a fellow and helps them develop the skills and perspective to think strategically about what a nonprofit news […]
December 20, 2024
From digital to doorstep: How rural newsrooms fostered election awareness in 2024
In a remote Alaskan village, where election information is often as sparse as winter daylight, a newsroom’s voter guide bridged a critical information gap — offering details about ballot initiatives […]
December 6, 2024
How the INN Network weathered the decline of Facebook
One of the most urgent sustainability questions is how audiences have found INN members’ reporting as massive shifts in social media ended a decade-long distribution system for the news. INN’s […]
November 22, 2024
What if we embraced news as a public good?
In Democracy without Journalism: Confronting the Misinformation Society, media scholar Victor Pickard argues that news is a public good in the neoclassical economic sense: “One person’s consumption of the good does […]
October 21, 2024
Stronger Together: Mergers and partnerships in nonprofit news
“I like to say, we don’t compete, we complete.” That’s how Ron Smith, executive director of the Milwaukee Neighborhood News Service, describes his newsroom’s long standing relationship with the statewide […]
October 16, 2024
How much has philanthropy’s support for BIPOC-led outlets changed?
We asked newsrooms for an update. In 2023, the Institute for Nonprofit News (INN) published its latest deep-dive study on diversity, equity and inclusion (DEI) in the nonprofit news sector, exploring […]
From local news to in-depth reporting on pressing global issues, INN’s 500+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.
