INNsights
The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.
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July 15, 2026
Securing local matches: A Q&A with Evanston RoundTable
Do your homework before your local match asks, advises Evanston RoundTable's Karen Demorest.
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January 31, 2025
How to shamelessly self-promote your nonprofit newsroom
Standing out as a newsroom is hard. Getting your work seen can be even harder. Ken Schneck, editor of The Buckeye Flame, is a big fan of “shameless self-promotion” of his newsroom and the work it does.
January 24, 2025
When we invest in local reporting, we strengthen our ties with each other
By Karen Rundlet, CEO & Executive Director, INN The show at the local theatre likely won’t make national headlines. Neither will the city council’s plans to repair the potholes you […]
January 10, 2025
Building the rural reporting pipeline: Expanding opportunities for emerging journalists
The nonprofit news sector is strengthening its pipeline for the next generation of journalists with an expanded internship program that merges diversity, opportunity and impactful rural reporting. In 2025, the […]
January 10, 2025
Audience growth of nonprofit newsrooms: from social media to SEO
Editor’s note: Every year, INN brings in a young audience person as a fellow and helps them develop the skills and perspective to think strategically about what a nonprofit news […]
December 20, 2024
From digital to doorstep: How rural newsrooms fostered election awareness in 2024
In a remote Alaskan village, where election information is often as sparse as winter daylight, a newsroom’s voter guide bridged a critical information gap — offering details about ballot initiatives […]
December 6, 2024
How the INN Network weathered the decline of Facebook
One of the most urgent sustainability questions is how audiences have found INN members’ reporting as massive shifts in social media ended a decade-long distribution system for the news. INN’s […]
November 22, 2024
What if we embraced news as a public good?
In Democracy without Journalism: Confronting the Misinformation Society, media scholar Victor Pickard argues that news is a public good in the neoclassical economic sense: “One person’s consumption of the good does […]
October 21, 2024
Stronger Together: Mergers and partnerships in nonprofit news
“I like to say, we don’t compete, we complete.” That’s how Ron Smith, executive director of the Milwaukee Neighborhood News Service, describes his newsroom’s long standing relationship with the statewide […]
October 16, 2024
How much has philanthropy’s support for BIPOC-led outlets changed?
We asked newsrooms for an update. In 2023, the Institute for Nonprofit News (INN) published its latest deep-dive study on diversity, equity and inclusion (DEI) in the nonprofit news sector, exploring […]
August 22, 2024
Newsrooms are finding new ways to build community, online and off
At INN’s conference at CUNY’s Craig Newmark School of Journalism, INN members explored the challenges in the post-platform era of news.
August 15, 2024
How nonprofit news outlets are using AI to save time and money
About a third of nonprofit news outlets are using artificial intelligence to benefit their organization, according to survey data from the Institute for Nonprofit News’ annual Index survey. By this time […]
June 11, 2024
A pivotal moment: 15 years of building the nonprofit news movement
INN’s CEO Karen Rundlet prepared these remarks to open the INN Days conference in San Diego on June 11, 2024. I attended my first INN Days as a very new […]
From local news to in-depth reporting on pressing global issues, INN’s 475+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.
