INNsights
The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.
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October 15, 2026
Reaching people in ‘different ways’: Nonprofit newsrooms are producing zines
Lessons from two nonprofit newsrooms who have produced zines recently – providing stories and service.
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January 8, 2024
Looking back, looking forward: two INN CEOs discuss the nonprofit news movement
Last week, I felt like I had two bosses: Sue Cross, the outgoing CEO of INN, who hired me at the start of the pandemic in 2020 and has overseen […]
December 21, 2023
Why trust is the cornerstone of news philanthropy
In this season centered on giving and connections with family and friends, I’ve been reflecting more on trust. Trust bonds people to each other, and people to the institutions that […]
December 14, 2023
INN predicts: Nonprofit news in 2024
INN staff indicate how they refer queries from member newsrooms to colleagues with the right expertise during our strategy retreat in July 2023. We all know and love that annual journalism […]
December 11, 2023
‘What they gonna stay here for?’ New RNN series illustrates tradeoffs rural students face when weighing higher ed
A RNN series explores how institutions and students are meeting their educational needs and the demands of today’s rural workforce.
December 8, 2023
Three ways to build pathways to careers in nonprofit news
I think a lot about career pathways. Some people call them talent pipelines, but I prefer the idea of people negotiating professional journeys rather than being pumped through a tube. […]
November 20, 2023
What DEI in journalism looks like now: Three case studies explore lessons learned from nonprofit news organizations
Over the past few years, many companies and institutions have been moving away from simple “checkbox diversity” — a question of demographics — toward practices that focus on equity and […]
October 23, 2023
Opportunities to advance DEI in nonprofit news: What the INN Index tells us about progress made and…
For INN’s 2023 DEI Index Report, the median BIPOC-led outlet reported that 56% of foundation dollars received in 2022 were available for general operating expenses, compared to 70% among white-led […]
October 16, 2023
Surveys are the easiest (and cheapest) tool to get more out of your audiences
In today’s rapidly evolving media landscape, understanding news audiences’ preferences, behaviors and opinions has become paramount for media organizations seeking to effectively engage and retain readers. Surveys are an essential […]
October 5, 2023
RNN series explores unique challenges facing rural communities of color
A new six-part collaborative series explores the issues these communities are facing and what some are doing to change their fates.
September 29, 2023
Interest in news is down. The time to find your audience has never been better.
It’s not your fault. Maybe your news organization hasn’t heard that yet, but you certainly deserve to.
September 14, 2023
INN leveraged Index data to sort its members into groups for data benchmarking. Here’s what we learned.
INN’s main goal for Index Pods is to give members the benchmarking data and peer community needed to support strategic planning.
September 7, 2023
Innovative engagement strategies power INN member newsrooms
Nonprofit newsrooms redefine relationships between readers and media organizations, engaging them through loyalty, community, and service.
From local news to in-depth reporting on pressing global issues, INN’s 500+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.
