INNsights
The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.
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July 15, 2026
Securing local matches: A Q&A with Evanston RoundTable
Do your homework before your local match asks, advises Evanston RoundTable's Karen Demorest.
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December 14, 2023
INN predicts: Nonprofit news in 2024
INN staff indicate how they refer queries from member newsrooms to colleagues with the right expertise during our strategy retreat in July 2023. We all know and love that annual journalism […]
December 11, 2023
‘What they gonna stay here for?’ New RNN series illustrates tradeoffs rural students face when weighing higher ed
A RNN series explores how institutions and students are meeting their educational needs and the demands of today’s rural workforce.
December 8, 2023
Three ways to build pathways to careers in nonprofit news
I think a lot about career pathways. Some people call them talent pipelines, but I prefer the idea of people negotiating professional journeys rather than being pumped through a tube. […]
November 20, 2023
What DEI in journalism looks like now: Three case studies explore lessons learned from nonprofit news organizations
Over the past few years, many companies and institutions have been moving away from simple “checkbox diversity” — a question of demographics — toward practices that focus on equity and […]
October 23, 2023
Opportunities to advance DEI in nonprofit news: What the INN Index tells us about progress made and…
For INN’s 2023 DEI Index Report, the median BIPOC-led outlet reported that 56% of foundation dollars received in 2022 were available for general operating expenses, compared to 70% among white-led […]
October 16, 2023
Surveys are the easiest (and cheapest) tool to get more out of your audiences
In today’s rapidly evolving media landscape, understanding news audiences’ preferences, behaviors and opinions has become paramount for media organizations seeking to effectively engage and retain readers. Surveys are an essential […]
October 5, 2023
RNN series explores unique challenges facing rural communities of color
A new six-part collaborative series explores the issues these communities are facing and what some are doing to change their fates.
September 29, 2023
Interest in news is down. The time to find your audience has never been better.
It’s not your fault. Maybe your news organization hasn’t heard that yet, but you certainly deserve to.
September 14, 2023
INN leveraged Index data to sort its members into groups for data benchmarking. Here’s what we learned.
INN’s main goal for Index Pods is to give members the benchmarking data and peer community needed to support strategic planning.
September 7, 2023
Innovative engagement strategies power INN member newsrooms
Nonprofit newsrooms redefine relationships between readers and media organizations, engaging them through loyalty, community, and service.
July 13, 2023
Eight practices lead to revenue sustainability for these statewide nonprofit news outlets
Last month INN reported in the INN Index Snapshot that state and regional outlets are behind much of the nonprofit news sector’s revenue gains, growing their median revenue by 36% in a […]
June 30, 2023
While philanthropic giving drops overall, giving to journalism holds steady
The philanthropy headlines were stark last week: The Chronicle of Philanthropy: “Drop in Giving … Among the Steepest Ever” The Nonprofit Times: “U.S. Philanthropy Plummeted $17 Billion as Donors Disappeared” Both […]
From local news to in-depth reporting on pressing global issues, INN’s 500+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.
