INNsights
The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.
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July 15, 2026
Securing local matches: A Q&A with Evanston RoundTable
Do your homework before your local match asks, advises Evanston RoundTable's Karen Demorest.
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October 16, 2023
Surveys are the easiest (and cheapest) tool to get more out of your audiences
In today’s rapidly evolving media landscape, understanding news audiences’ preferences, behaviors and opinions has become paramount for media organizations seeking to effectively engage and retain readers. Surveys are an essential […]
September 29, 2023
Interest in news is down. The time to find your audience has never been better.
It’s not your fault. Maybe your news organization hasn’t heard that yet, but you certainly deserve to.
September 14, 2023
INN leveraged Index data to sort its members into groups for data benchmarking. Here’s what we learned.
INN’s main goal for Index Pods is to give members the benchmarking data and peer community needed to support strategic planning.
September 7, 2023
Innovative engagement strategies power INN member newsrooms
Nonprofit newsrooms redefine relationships between readers and media organizations, engaging them through loyalty, community, and service.
July 13, 2023
Eight practices lead to revenue sustainability for these statewide nonprofit news outlets
Last month INN reported in the INN Index Snapshot that state and regional outlets are behind much of the nonprofit news sector’s revenue gains, growing their median revenue by 36% in a […]
June 30, 2023
While philanthropic giving drops overall, giving to journalism holds steady
The philanthropy headlines were stark last week: The Chronicle of Philanthropy: “Drop in Giving … Among the Steepest Ever” The Nonprofit Times: “U.S. Philanthropy Plummeted $17 Billion as Donors Disappeared” Both […]
May 26, 2023
‘What it means to be human:’ How nonprofit news organizations bring mental health reporting to the forefront
INN Network outlets spoke about furthering understanding of mental health issues and producing solutions-oriented stories that spark conversation.
April 26, 2023
How civic-minded locals are helping nonprofit news organizations thrive
Volunteers are the lifeforce behind many nonprofit organizations — generating hundreds of billions in economic value every year. According to Americorps, roughly a quarter of Americans — more than 60 […]
January 23, 2023
Exploring diversity, equity and inclusion within the nonprofit news sector
The INN Index is our annual census of more than 400 news organizations that are members of the Institute for Nonprofit News. Since 2018, members have completed the survey in a commitment to […]
January 13, 2023
Why media liability insurance is crucial: new INN case study
Video reporter Harold Corbin covers a city press conference in Norwalk, Connecticut. Photo by Nancy Chapman for NancyOnNorwalk With all of the financial challenges facing small newsrooms these days, media […]
January 5, 2023
The music-powered, radically transparent, collaborative and crowdsourced approaches to NewsMatch 2022 fundraising
How do you make your year-end fundraising stand out? How might a giving campaign raise more than money? For some participants in NewsMatch, the answer was to broaden their appeals […]
December 6, 2022
Congress: Don’t miss the mark on saving the future of local news
Congress needs to fix loopholes in a news protection act moving toward a vote if it hopes to meet its aims of preserving local journalism. The Journalism Competition and Preservation […]
From local news to in-depth reporting on pressing global issues, INN’s 475+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.
