INNsights

The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.

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July 15, 2026

Securing local matches: A Q&A with Evanston RoundTable

Do your homework before your local match asks, advises Evanston RoundTable's Karen Demorest.

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November 9, 2022

A letter to INN Members: The multiplier effect

It’s November — fundraising season — which means that all of us are focused on the same question: how do we generate the support to sustain our work into next […]

October 24, 2022

Forget the horse race. INN members are covering elections differently

As the U.S. heads into the 2022 midterm elections, plenty of newsrooms around the country are providing the same sort of coverage they always have. They’ll focus more on campaign […]

August 31, 2022

How are nonprofit newsrooms translating coverage to better serve their audiences?

Four outlets share advice for other publishers. Over the last year, INN’s research team has been on a mission to better understand how nonprofit news organizations are serving communities of color. […]

August 5, 2022

Outlier’s hiring hotline models care for job candidates

Job hunting is hard. Uprooting your life to move across the country for a start-up? That can be downright scary. That’s why, when Outlier Media began hiring business roles at an entirely […]

July 28, 2022

Four things we learned at INN Days as journalism interns

Hi there! Syedah and Zoe here. We’re summer research interns at the Institute for Nonprofit News through the Emma Bowen Foundation, a nonprofit organization that places high-achieving students of color […]

July 15, 2022

We asked 10 founders — what motivated you to start a local, nonprofit newsroom?

Local, nonprofit news outlets are surging in number. INN’s Index data show well over half — 55% — of nonprofit news launches since 2017 are locally focused organizations, and the […]

June 27, 2022

‘LGBTQ people are part of the solution’: How three nonprofit newsroom leaders are making an impact this Pride month and beyond

For “journalist turned lawyer turned journalist” Ashton Lattimore, serving the LGBTQ community is critical to fulfilling her newsroom’s mission. “Our mission is first and foremost to reflect the lived experience […]

April 20, 2022

‘We are in a really dire moment’: How three environmental newsroom leaders find peace and purpose

Joanna Detz practices yoga and goes on multiple daily walks with her dogs. Nina Ignaczak escapes to a nearby creek. And Amy Martin makes a cup of tea, takes a […]

March 30, 2022

How three women journalist leaders channeled legacy newsroom experiences into creating healthier nonprofit organizations

Every time journalist Wendi C. Thomas has gotten a six-figure grant, added a national funder or won a national award, she has thought about writing to the Ivy League professor […]

February 15, 2022

For one and for all: It’s a noble idea. And a great business strategy for saving news

Here at the Institute for Nonprofit News, we’re often asked what makes nonprofit news different. Two events this month reminded us how different nonprofit news organizations actually are from other […]

February 7, 2022

We asked journalism leaders: How does your newsroom serve communities of color?

In this Q&A series, we discuss partnerships, distribution channels, building trust in communities and more. How is nonprofit news meeting the needs of communities of color? INN’s member newsrooms say […]

December 21, 2021

There’s no “right” revenue mix for nonprofit news, but the role of philanthropy can evolve

The end of a year always lends itself to reflection. And the beginning of the new year comes with resolutions. This is where my head has been over the past […]

From local news to in-depth reporting on pressing global issues, INN’s 475+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.