INNsights

The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.

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October 15, 2026

Reaching people in ‘different ways’: Nonprofit newsrooms are producing zines

Lessons from two nonprofit newsrooms who have produced zines recently – providing stories and service.

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July 13, 2023

Eight practices lead to revenue sustainability for these statewide nonprofit news outlets

Last month INN reported in the INN Index Snapshot that state and regional outlets are behind much of the nonprofit news sector’s revenue gains, growing their median revenue by 36% in a […]

June 30, 2023

While philanthropic giving drops overall, giving to journalism holds steady

The philanthropy headlines were stark last week: The Chronicle of Philanthropy: “Drop in Giving … Among the Steepest Ever” The Nonprofit Times: “U.S. Philanthropy Plummeted $17 Billion as Donors Disappeared” Both […]

May 26, 2023

‘What it means to be human:’ How nonprofit news organizations bring mental health reporting to the forefront

INN Network outlets spoke about furthering understanding of mental health issues and producing solutions-oriented stories that spark conversation.

April 26, 2023

How civic-minded locals are helping nonprofit news organizations thrive

Volunteers are the lifeforce behind many nonprofit organizations — generating hundreds of billions in economic value every year. According to Americorps, roughly a quarter of Americans — more than 60 […]

February 23, 2023

INN’s latest rural collaboration enables on-the-ground reporting, builds community trust

Explore the impact of INN's Breaking Point collaboration series.

January 23, 2023

Exploring diversity, equity and inclusion within the nonprofit news sector

The INN Index is our annual census of more than 400 news organizations that are members of the Institute for Nonprofit News. Since 2018, members have completed the survey in a commitment to […]

January 13, 2023

Why media liability insurance is crucial: new INN case study

Video reporter Harold Corbin covers a city press conference in Norwalk, Connecticut. Photo by Nancy Chapman for NancyOnNorwalk With all of the financial challenges facing small newsrooms these days, media […]

January 5, 2023

The music-powered, radically transparent, collaborative and crowdsourced approaches to NewsMatch 2022 fundraising

How do you make your year-end fundraising stand out? How might a giving campaign raise more than money? For some participants in NewsMatch, the answer was to broaden their appeals […]

December 6, 2022

Congress: Don’t miss the mark on saving the future of local news

Congress needs to fix loopholes in a news protection act moving toward a vote if it hopes to meet its aims of preserving local journalism. The Journalism Competition and Preservation […]

November 9, 2022

A letter to INN Members: The multiplier effect

It’s November — fundraising season — which means that all of us are focused on the same question: how do we generate the support to sustain our work into next […]

October 24, 2022

Forget the horse race. INN members are covering elections differently

As the U.S. heads into the 2022 midterm elections, plenty of newsrooms around the country are providing the same sort of coverage they always have. They’ll focus more on campaign […]

August 31, 2022

How are nonprofit newsrooms translating coverage to better serve their audiences?

Four outlets share advice for other publishers. Over the last year, INN’s research team has been on a mission to better understand how nonprofit news organizations are serving communities of color. […]

From local news to in-depth reporting on pressing global issues, INN’s 500+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.