INNsights

The latest on innovation, research and growth in nonprofit news. View stories on topics of Lessons from the Network, Trends & Data, Perspectives and Business Strategies.

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July 15, 2026

Securing local matches: A Q&A with Evanston RoundTable

Do your homework before your local match asks, advises Evanston RoundTable's Karen Demorest.

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December 6, 2021

Our startup built an audience engagement strategy and exceeded fundraising goals

I applied for the Emerging Leaders Council (ELC) at the Institute for Nonprofit News about a year after my partner and I co-founded Prison Journalism Project, an independent, non-partisan, national initiative that trains […]

October 19, 2021

In nonprofit news, efforts to track diversity move forward

A national headline ran across the country last week: “Efforts to track diversity in journalism are lagging” (AP). But it’s only partly true. Many legacy and commercial newspapers have balked […]

October 7, 2021

Busting the career ladder myth | Zapier

Something seemed very wrong with the way I’d been taught to think about my career progression. Like so many of us, I’d heard professional journeys described as climbing a ladder […]

August 10, 2021

Three ways nonprofit news outlets can grow individual giving in 2021 and beyond

The annual INN Index report on the state of nonprofit news, released in June, uncovered a surprising trend: despite 2020 being a year of crises, nonprofit news outlets grew by […]

July 1, 2021

Guidance on hosting newsroom interns

This week INN released a new piece, How to host an intern: Advice from nonprofit news leaders. Here’s why this matters: Journalism internships are notorious for enabling the whiter and wealthier to climb […]

May 5, 2021

How newsrooms track sources to ensure coverage reflects community

Last week INN published a new case study, How nonprofit newsrooms track sources to ensure coverage reflects community, by Vignesh Ramachandran. This case study is the second case as a part of our […]

April 19, 2021

An open letter to Substack

Photo by Morgan Housel on Unsplash Chris Best Co-Founder Substack Dear Chris, We’re big fans. So we want to say: Hey, you’re missing an opportunity! Thank you for Substack’s grant program […]

March 10, 2021

How a local, nonprofit news outlet grew revenue from major donors during a year of crisis

Takeaways from INN’s case study on Bay City News The COVID-19 pandemic and the economic uncertainty that followed brought challenges for many nonprofit newsrooms’ major gift fundraising efforts. Uncertainty around […]

March 4, 2021

Service journalism from the INN Network

Over the past year, INN has watched as the independent and nonprofit news organizations in our network produce incredible service journalism for their audiences (readers, viewers and listeners). What is […]

February 22, 2021

Ensuring Community News Coverage: Nonprofits and Other Models of Success — and Failure

Dozens of news organizations survive on more than sheer determination to provide neighborhood news. Photo taken from Center for Journalism & Liberty. This report was written by Tom Davidson for The […]

February 3, 2021

Out of the ashes left by Alden Global Capital, a community saves its news

By SevenMaps / Shutterstock From Eden Prairie, Minnesota, here’s the happiest journalism news of the new year: Eden Prairie is saving its local news, one year after a hedge fund […]

December 4, 2020

CatchLight Local offers a shared solution to visual journalism at the community level

During a time where journalism, on the whole, has declined, visual journalism has been hit the hardest. Over the last 10 years, the number of visual journalists has declined by […]

From local news to in-depth reporting on pressing global issues, INN’s 475+ members tell stories that otherwise would go untold – connecting communities, holding the powerful accountable, and strengthening democracy.