News Giving Roadmap

Over the past decade, the nonprofit news movement has taken great strides toward attracting investments from individuals: in 2019 more than one-third of total revenue at INN member newsrooms came from contributors. These types of gifts form a sustainable revenue source that improves fiscal self-sufficiency, accelerates mission focus and innovation and supports organizational growth. Yet many of our members lack fundraising expertise  — or access to the tools of the trade.

INN has created the News Giving Roadmap in response to this need. This first-of-its-kind, comprehensive program is designed to meet our members where they are--from a startup building a case for support to an established publication setting up an endowment--and take their fundraising to the next level. 

How does it work? Each newsroom starts with an online assessment that helps place them on the Roadmap, after which they are eligible for individual consulting with INN’s fundraising experts and will be directed to the tools, training and shared services that would most benefit their unique situation. (Read the 1-pager.)

Are you a newsroom ready to take the online assessment? Contact us to get started.

Would you rather explore INN's fundraising support services one by one? See below:

Major Gifts Coaching
Utilize our network of specialists who will walk your news organization through the process of major giving. These coaching sessions include support on getting to know your donors, scouting new donors and more.

Shared Resources
If you know where you need help in terms of fundraising for your organization, apply these services where needed. These range from board agreements to donor worksheets and more. TK TK TK TK TK TK TK

Grant Coaching
Learn from experts who can take your grant applications to the next level. These experts can advise your organization on potential pitches, selling points and more within two weeks of the grant application deadline.

Whether your newsroom needs help setting up a donor database to keep track of reader revenue, or is ready to dive into wealth screening software in search of major gifts or even bequests, INN's News Giving Roadmap and related services will help take your fundraising to the next level.  

Thanks to the generous support of Knight Foundation and Park Foundation, the assessment, consulting, and access to resources are entirely free to INN members.

For questions, please contact INN’s Network Philanthropy Director Jeffrey Woolverton.

News Giving Journal

  • Bipartisan Legislation that Would Rebuild Local News
    Institute for Nonprofit News has taken the rare step of joining a coalition of local news organizations, journalism funders, reporters and advocacy groups (the Rebuild Local News Coalition) in signing an open letter to Congress in support of an important, bipartisan piece of legislation that would help local news organizations.
  • New INN financial transparency policy encompasses government funding
    The Institute for Nonprofit News is updating its donor transparency recommendation for members of the INN news network to make it easier for nonprofit newsrooms to let users know about any government financial support as well as donations.
  • The Rise and Fall and Rise of the News
    It’s great that there are more than 250 of these mission-driven news organizations in the U.S., but how did we get to the point where we need them so badly?