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Institute for Nonprofit News raises a record $12 million to support NewsMatch

January 3, 2022

NewsMatch funders pledged $6 million to 2021 campaign and an additional $6 million for future years 

As of December 31, 2021, the Institute for Nonprofit News (INN) and its partners raised $12 million to support the NewsMatch program, which benefits nonprofit news organizations across North America. The $12 million total includes $6 million in matching funds, incentive bonuses and organizational support for the 2021 campaign, eclipsing the $5.1 million raised for the NewsMatch national fund in 2020. The other $6 million is seed funding to support the 2022 and 2023 campaigns – marking the first year that funders have formally committed dollar amounts to future funding cycles.

Photo by Julie Leopo — Voice of OC

From November 1 through December, 300 nonprofit newsrooms participated in NewsMatch 2021, using the incentive of NewsMatch matching funds and bonuses to encourage individual donations from their audiences. INN will report the total raised by participating newsrooms in Spring 2022.

More noteworthy details about NewsMatch 2021 include:

To participate in NewsMatch, newsrooms must be members of INN, which is open to nonpartisan, independent journalism organizations that meet certain standards. NewsMatch was started by Knight Foundation in 2016, was run for several years by the Democracy Fund, and became an INN program in 2020.

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