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Audience Survey Template

A survey is a critical tool for news organizations to understand audience interests, motivations, behaviors, and composition, which can inform editorial judgment and ultimately grow and broaden your audience.

INN collaborated with top news audience researchers and leaders in nonprofit news organizations around the world to create a set of survey questions that should form the basis of your yearly audience survey, as well as a guide on how to get the most out of audience surveys.

INN staff is here to support your organization as it starts on an audience research project. INN’s audience team is available to help or provide extra capacity at every step of the survey process based on your organization’s needs.

Get audience survey assistance from INN

Access the Audience Survey Template

Questions? Meet the INN staff member who can help.

Manager, Distribution & Audience Growth

Sam Cholke

Sam Cholke works with INN members to better understand their audiences and take their direct audience to the next level.

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