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Next set of nonprofit newsrooms to benefit from GNI Fundamentals Lab and funding

June 6, 2024

This June, the fourth cohort of the GNI Fundamentals Lab for INN Members will begin training in audience development, reader revenue and sponsor advertising thanks to a partnership between the Institute for Nonprofit News (INN) and the Google News Initiative (GNI). Over three months, newsrooms will receive personalized audits of their current activities, attend learning sessions and participate in working groups to compare performance and tactics related to each topic area. 

After completing the program, participating newsrooms can submit a plan for how they would apply lessons learned and receive up to $20,000 in funding.

Since October 2023, a total of 176 newsrooms have participated in the program — with 51 newsrooms in the first-ever cohort, 65 in the second and 60 in the third.

News organizations participating in the fourth cohort:

The fifth cohort will serve organizations with budgets under $1 million and applications are due on June 17. The sixth and final cohort will be open to any eligible INN member who has not previously participated. Applications for that cohort are due Aug. 4. Interested members can apply for both cohorts right now.

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