The Google News Initiative (GNI) Fundamentals Lab for INN Members was a program that ran from 2024 to 2025 and is no longer active.

The Google News Initiative (GNI) Fundamentals Lab for INN Members was a cohort-based program that provided newsrooms with insights and training in audience development, reader revenue and sponsor advertising. After completing the program, participating newsrooms received up to $20,000 in funding to apply lessons learned. This opportunity is open exclusively to INN members.

Over a three-month period, newsrooms received personalized audits of their current activities, attended learning sessions, and participated in working groups to compare performance and tactics related to each topic area. By the end of the program, newsrooms were invited to submit their plan to receive implementation funds.

The GNI Fundamentals Lab for INN Members served as a way to learn and apply best practices researched by Google News Initiative, while providing an opportunity for nonprofit news professionals to connect with others doing similar work across the INN Network. 

Questions? Get in touch with our team at fundamentalslab@inn.org.