Cultivate and secure major gifts for your newsroom with this action-oriented intensive

INN’s Major Gifts Cohort Program is an intensive eight-month program that provides newsrooms with resources, guidance and practical experience necessary to launch or grow major gifts (gifts $5,000 or greater). After the initial three-month training series, newsrooms receive five months of coaching to support them as they start visiting with donors and asking for gifts. 

By participating in this program, you’ll learn how to:

• Identify qualified donors
• Perform and analyze donor research
• Schedule time to speak with major donors
• Present and engage donors in your story
• Make a strategic and prepared “ask”
• Develop a stewardship plan

In addition to the group trainings and individual coaching, you’ll also receive:

• Wealth screening of up to 1,000 records by DonorSearch (Value: $200)
• 20 donor profiles from Aspire Research Group (Value: $1,300)
• DonorSearch annual subscription (Value: $1,000) 
• 9 months of group training and coaching from MajorDonors.com ($3,500)
• Drafts of the forms you will need: pledge forms and gift forms

INN’s Major Gifts Cohort is designed for organizations that have already begun to lay the groundwork for a major gifts program. Our resources will help to advance your practices and process and generate meaningful, impactful results. Participants are asked to cultivate at least five donors during the program.

Even small investments in major donor programs can reap major results. For the cohort of eight nonprofits in the pilot, the increases in major donor giving ranged from 9 percent to 367 percent and raised $1.7 million in net new revenue. Read the case study.

INN is not accepting applications for the Major Gifts Cohort Program at the moment. The next application cycle will open in the spring of 2025. View our News Giving Roadmap Library for other member resources available to cultivate major gifts throughout the year.

This resource is a part of INN’s Network Philanthropy Center, our home base for resources to help newsrooms grow philanthropic giving.

Questions? Meet the INN staff member who can help.

Network Philanthropy Director

Stephanie Schenkel

Stephanie Schenkel designs and manages capacity-building programs and collaborative fundraising initiatives to grow philanthropic support for the INN Network.

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President, MajorDonors.com

Diane Remin

As president of MajorDonors.com, Diane combines her nonprofit board, consulting and fundraising expertise with her business background, enabling small-to-mid-sized nonprofit organizations to tap more deeply into the dominant funding source in the USA: individual gifts.

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