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INN Index

The Index is the most comprehensive study of the state of nonprofit news.

As the nonprofit news field rapidly changes and grows, INN tracks and studies what’s happening behind-the-scenes. Through exploring Index data, you can learn what drives nonprofit news, how it’s funded, who it serves, and how we can continue expanding sources of high-quality information for the public.

Index Reports and Fact Sheets

New Release: INN Index 2023: Report on Diversity, Equity and Inclusion in the Nonprofit News Sector

The latest INN Index report, released on Oct. 24, 2023, indicates that the racial and ethnic makeup of staff at nonprofit news organizations — while varying from outlet to outlet — largely reflects the U.S. population and is more diverse than the news industry overall. 

Greater gains in racial and ethnic diversity have been made at the staff level than at the leadership level. Women continue to hold about half of positions at nonprofit newsrooms and an even greater percentage of management and executive roles.

Read our Index 2023 DEI Report here.

Index 2023 Snapshot

In the past, some observers have wondered whether a growing nonprofit news sector could be matched by growing capital support. But, data from the INN Index 2023, the sixth annual survey of nonprofit news organizations across North America, suggest that as the nonprofit journalism field expands, the resources to sustain this field are expanding, too. 

This Index Snapshot offers a broad look at the nonprofit news sector’s trends, opportunities and challenges.

Read our Index 2023 Snapshot here.

DEI Index Report 2023

This report details the latest findings from our deep-dive into diversity, equity and inclusion across the sector.

Index Snapshot Report 2023

The Index Snapshot describes a robust field, increasing in capacity and influence, according to a variety of indicators – including the numbers of INN members, total revenue, philanthropic revenue and staffing size.

Fact Sheet: Local News

Local nonprofit news is in the midst of a multiyear expansion into more communities, and the number of organizations has more than doubled in five years.

Fact Sheet: State and Regional News

State and regional news lead the field in developing a revenue mix that balances multiple funding sources.

Fact Sheet: National and Global News

National and global organizations make up the most established and prominent group in nonprofit news.

Fact Sheet: News for Communities of Color

Organizations that serve communities of color made up one-quarter of nonprofit news outlets, a share of the total field that has grown over time.


Inform your news organization’s strategic planning through actionable benchmarking data and connections with other INN members. Please reach out to INN’s research associate, Ha Ta, with questions about Pods or to request access to Pods benchmarking data.

Index archives

Digging into how the nonprofit news sector changed over time? Since 2017, INN’s research team has been surveying this evolving sector. See below for archived reports.

INN Index 2022

The 2022 INN Index Report shows that the nonprofit news sector largely weathered the threats and disruption of the COVID-19 pandemic and continues a growth cycle of more than a decade.

INN Index 2021

In 2021, the INN Index found that the nonprofit news field grew by almost every measure.

INN Index 2020

The 2020 Index found nonprofit news entered the COVID-19 crisis with steady finances, growing ranks and an evolving relationship with its audience.

DEI Index Report 2020

Diversity, equity and inclusion progress and setbacks across the nonprofit news field.

INN Index 2019

The 2019 Index report finds that public support is growing as more individuals donate.

INN Index 2018

INN’s first Index report was the first comprehensive study of the nonprofit, digital media sector.

INN shares data on nonprofit news

Want Index data for your research project, journalism course, or assessment? Please complete this data request form, and a member of our team will be in touch.

Have other questions about the Index or nonprofit news data? Reach out to Emily Roseman, INN’s research director at

For media related inquiries about the INN Index, please contact

Fans of the Index

The Index acts as a compass for the field. But don’t take it from us — here are a few examples of how the Index data is used across different sectors.

“Understanding life in the long tail is really important as news ecosystems redefine themselves in the digital age. The Index was an important springboard for us to evaluate the UK landscape for independent news, to further understand the complex parameters of sustainable journalism. The opportunities for comparative international research are rare.”

— Clare Cook, Public Interest News Foundation

“We are trying to rebuild America’s access to the local news and information that communities and our democracy rely on, and the INN Index is a vital tool to understand this emerging sector. The Index helps us listen to the nonprofit news field and ensure our strategies and grantmaking are making a positive impact.”

— Josh Stearns, Democracy Fund
Courtney Hurtt

“At INN, we are only as strong as our network of member organizations. As the nonprofit new field continues to grow and strengthen, we’d hope to see some problems be solved while new challenges emerge. The Index helps to signal these shifts and evolve INN programs like NewsMatch to better serve what newsrooms need today.” 

— Courtney Hurtt, NewsMatch

“As a nonprofit newsroom, we have long tracked how our work resonates with readers. The Index Report provides us with a critical tool to compare our organization to similarly situated news outlets. This kind of evaluation allows us to have meaningful conversations and set realistic goals as we continue to grow our newsroom.”

— Nichole Dobo, The Hechinger Report

More of INN’s research

INN provides actionable research on nonprofit journalism for our members, partners and the wider field. Our research captures the progress and setbacks across the nonprofit news field and highlights the best practices and success stories that emerge from our members.

Case Studies

Lessons learned and progress made by individual news organizations


How-to playbooks for practitioners, including guides for launching a new outlet, converting to a nonprofit, and growing earned revenue 

Compensation Study

Average salaries, benefits and more from across the field

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