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INN Days

INN Days 2021: Accelerating the future of nonprofit news

INN Days brings together journalists, philanthropists, entrepreneurs and civic leaders to help shape the future of public service journalism. With experts and practitioners, we ask: How do we rebuild trust in media? How do we ensure all communities have access to quality, reliable information? How do we create and normalize sustainable business models for news? The answers to these questions are central to the future of American democracy.

Registration is now open — save your spot below


INN Days 2021 will run from 11 a.m. to 4 p.m. ET on June 9 and June 10. View below to see our confirmed sessions, and stay tuned for more to come. If you’d like to be informed of new speakers as they’re announced, subscribe to our weekly newsletter, INNovation.


Sue Cross, INN

A call to save the news we can trust

Speaker: Martha Minow, Harvard Law School

Why local foundations are choosing to address community needs by investing in journalism

Moderator: Karen Rundlet, Knight Foundation; Panelists: Melissa Davis, Gates Family Foundation; Lolly Bowean, Field Foundation

Nonprofit news is in a second wave of growth: Findings from the INN Index

Panelists: Index co-authors Emily Roseman, INN and Jesse Holcomb, Calvin University

Don’t just save journalism. Transform it.

Moderator: Courtney Hurtt, INN; Panelists: TBD

The essential role of the campaign in fundraising with members, subscribers and low-dollar donors

Speaker: Jill Shepherd, ProPublica

Thank your way to more and bigger gifts

Speaker: Diane Remin, INN major gifts coach

Taking the first steps to measuring and explaining impact

Panelists: Lindsay Green-Barber, Impact Architects and Sonya Quick, Voice of OC

Don’t leave money on the table: How to bring in advertising, sponsorship and underwriting dollars

Moderator: Emily Roseman, INN; Panelists: Maple Walker Lloyd, Block Club Chicago; Brian Troyer, Grist; Susan Scott, Blue Engine Collaborative; Steve Shalit, NJ Spotlight News

Audience-centric vs community-centric, and how local newsrooms can be both

Panelists: Anna Nirmala, American Journalism Project; Ariel Zirulnick, Membership Puzzle Project; John Ketchum, American Journalism Project

Unleashing the powers of collaboration: Enriching your journalism and expanding revenue

Panelists: Sara Hebel, Open Campus; Nicole Avery Nichols, Chalkbeat; Chris Baxter, Spotlight PA; Ron Smith, Milwaukee Neighborhood News Service; Adam Ganucheau, Mississippi Today

Practice product thinking today

Panelists: Emma Carew Grovum, News Product Alliance; Becca Aaronson, News Product Alliance



INN is very grateful to the Knight Foundation and Inasmuch Foundation as key partners in making INN Days 2021 possible.

Past Conferences

In 2020, our conferences focused on racial equity in journalism and on sustainability for nonprofit newsrooms. View available conference videos and resources, below.

INN at Home Part 2

Exploring racial equity in journalism

INN at Home

Sustainability and equity in a time of crisis

INN Days 2019

Building public and financial support for news

INN Days 2018

Sustainable business practices for a new field

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