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Guides

Learn how to launch a nonprofit news outlet from scratch, how to convert a for-profit news operation to a nonprofit, and how to build and grow your outlet’s earned revenue operation. Our guides combine the learnings and expertise of some of the most successful news organizations in North America, insights from INN research, and the leadership lessons from high-performing member news organizations.

Earned Revenue Guide

INN partnered with the Google News Initiative to produce this comprehensive how-to guide for newsrooms hoping to grow their earned revenue (including display advertising, event sponsorships and sponsored content).

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Startup Guide

INN maintains this Startup Guide to help new nonprofit newsrooms take root and get set up for success.  The guide covers the essentials for founders: the tech you need, how to define your ethics and more.

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Conversion Guide

Coming soon

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