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Guides

INN’s guides provide actionable and practical guidance.

Learn how to launch a nonprofit news outlet from scratch, how to convert a for-profit news operation to a nonprofit, and how to build and grow your outlet’s earned revenue operation. Our guides combine the learnings and expertise of some of the most successful news organizations in North America, insights from INN research, and the leadership lessons from high-performing member news organizations.

Convert to a nonprofit

INN’s Quick Guide to Converting a For-profit to Nonprofit News Outlet to explore how a profit-focused news organization might convert to a publicly supported, nonprofit news outlet.

Create and grow earned revenue

INN’s Nonprofit News Guide to Earned Revenue helps news outlets set up and grow earned revenue streams, including from display advertising, sponsored events, and email newsletter ads. This guide was produced in partnership with the Google News Initiative as a part of the GNI-INN Sponsorships Lab

Launch a nonprofit outlet from scratch

INN created and maintains the Startup Guide to help new nonprofit newsrooms take root and get set up for success.  The guide covers the essentials for founders: the tech you need, how to define your ethics and more.

More of INN’s research

INN provides actionable research on nonprofit journalism for our members, partners and the wider field. Our research captures the progress and setbacks across the nonprofit news field and highlights the best practices and success stories that emerge from our members.

INN Index

Recurring survey of members’ revenue, audiences, staffing, DEI and other indicators

Case Studies

Lessons learned and progress made by individual news organizations

Research from our peers

Useful data and examples from the field of nonprofit news

Compensation Study

Average salaries, benefits and more from across the field

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