The comprehensive INN Index dataset spans 400+ nonprofit news outlets’ revenue, staffing, expenses, audience and distribution data over seven years. Academics, media reporters and funders leverage this high-quality data for their research, impact assessments and stories about nonprofit news. 

Through INN’s Ask the Index service, you can request access to Index data and get support from our research team in using the findings in your work.  

Services include: 

• Compiling INN Index data for your grantees. We will collect consent from our members, clean and package the data, and send it back to you in a timely manner. 

• Analyzing data and writing memos. Let the INN research team analyze our Index data and deliver a memo on your interest area. 

• Producing special reports. We can go a step further and write a special report for your team, answering your research questions about nonprofit news. 

Pricing

Ask the Index services are priced based on the size and scope of your request. Please fill out this INN Index data request form for a quote. 

Your payment goes directly toward the cost of INN Index survey production and maintenance each year. Thank you for your support. 

The INN Index is an invaluable resource for understanding nonprofit news. It not only provides industry snapshots, but it also provides year-over-year insights for an array of crucial success indicators.

Eric Garcia McKinley, Director of Research & Evaluation, Impact Architects

More about the Index dataset: 

• INN Index data allows for year-over-year comparisons. We ask a core set of Index survey questions each year, focused on revenue (foundation funding, individual giving, earned revenue), staffing size and roles, audience and distribution stats, and the missions and priorities of each outlet. 

• INN Index data goes deep. Every year we also add in a new module of questions that explore an important area for nonprofit news. For example, in CY2022 (and every three years) we added several additional questions focused on diversity, equity and inclusion. For the CY2023 cycle, audience and distribution was our bonus module. See here for the latest Index survey, capturing performance in CY2023. 

• INN Index data is clean and high quality. Our team spends more than two months checking, cleaning and organizing the incoming Index survey data, ensuring survey questions are answered correctly by each respondent. 

• Please note: Index data is confidential and requires the consent of individual news outlets before we can share outlet-level data. 

Questions? Meet the INN staff member who can help.

Research Director & Editor

Emily Roseman

Emily Roseman leads the INN Index, the most comprehensive source of data about the emerging nonprofit news field, as well as the production of INN case studies.

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