Attracting Audiences: Smart investments in paid audience acquisition

Small investments in marketing can pay off for news organizations looking to build their audience and grow their donor list.

Leading experts will help participants design campaigns that effectively leverage more than $11,000 in free ad credits available to members and can be scaled up over time. It’s an opportunity to meet with other member organizations and hear how they’ve adapted marketing strategies to their organization and what tactics help them find people who come to truly value the news they produce.

June 27 at 4 p.m. ET | Best Practices in Paid Acquisition: Benefit from over a year of research into marketing strategies that are proven to work for nonprofit news organizations.

June 28 at 4 p.m. ET | Putting Paid Acquisition to Work: Hear from INN member organizations that are making paid acquisition work for them and how they fit it into their workflow.

June 29 at 4 p.m. ET | Design a Paid Acquisition Strategy: Work with expert coaches to design a strategy that works for your organization and has clear signs for when and how to scale it up.