Beyond Web Traffic: Building Direct Reader Relationships in the AI Era

Join Letterhead and Distributed Media Lab for an essential webinar exploring how independent and nonprofit news organizations can thrive in an evolving digital landscape. As AI content floods the web and social media referrals decline, publishers must pivot from traditional traffic-based models to building direct reader relationships through email, distributed content networks, and community engagement.

Learn how first-party data and owned audience channels can help future-proof your publication while creating deeper connections with readers. Our industry experts will share practical strategies for diversifying distribution channels and leveraging reader data to drive sustainable revenue growth.