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GNI-INN Sponsorship Lab

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July 15, 2021
Case Study: How Grist leverages sponsored content to build 360 advertising packages

In just the two quarters, Grist surpassed earned income totals and number of clients for all of the previous year. It had 25 clients in total for FY 2020 and has 34 clients so far for FY 2021. The outlet also grew special sponsorship revenue by 171%. Read More

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April 19, 2021
Case Study: How The Rivard Report Generates Three Times More Revenue than the Average Nonprofit Newsroom

The Rivard Report is a standout among nonprofit news organizations in local sponsorship, with a third of its overall revenue from business relationships Read More

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