The Amplify News Project is a pilot program focused on experimenting with distribution and collaboration within nonprofit news organizations, using our Midwest members as our case study. This project has three main goals:
- To test the limits of nonprofit partnerships within INN itself through establishing editorial collaborative groups focused on delving into a specific topic, such as public health, the environment, energy or more;
- To create external partnerships to test distribution collaborations with commercial and other media;
- To provide audience development support and measurement strategies to our members.
Amplify is both an initiative to help circulate nonprofit news, and to provide context to national reporting about the Midwest from established newsrooms focused on public service reporting in the region.
The project is funded through the generous support from the Robert R. McCormick Foundation and The Joyce Foundation and general support from the John D. and Catherine T. MacArthur Foundation. It also has been supported by The Driehaus Foundation and benefits from partnership with the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Public Narrative, the Chicago Media Project and INN's member news organizations throughout the Midwest.
Launched in July 2017, Amplify currently involves 30 nonprofit news organizations:
Better Government Association
Block Club Chicago
East Lansing Info
Eye on Ohio
Fresh Energy/ Midwest Energy News
Great Lakes Now / Detroit Public TV
Iowa Center for Public Affairs Journalism
Midwest Center for Investigative Reporting
Milwaukee Neighborhood News Service
Side Effects Public Media/WFYI
South Dakota News Watch
Twin Cities Daily Planet
Wausau Pilot and Review
Wisconsin Center for Investigative Journalism
In 2018, we established a distribution partnership with the Wisconsin and Minneapolis bureaus of the Associated Press. Through this partnership, the content from our five participating members has so far extended into 35 states, into D.C. and nationally, with close to 200 unique outlets picking up Amplify member content.
If you have any questions about the Amplify News Project, are interested in republishing content from our members or have an idea for a collaboration, please feel free to reach out on Twitter @INNAmplify or email firstname.lastname@example.org.