A mission statement focuses on outcomes, not activities, and it should clearly articulate your value proposition in a way that your stakeholders understand what’s in it for them.

Curated links about articulating your value proposition:

• INN Startup Guide chapter on nonprofit mission
• Donorbox, How to Write an Awesome Nonprofit Mission Statement
• CCS Fundraising, Writing a Compelling Case for Support
• Solutions Journalism Network’s Learning Lab, Revenue Playbook
• Nieman Lab, Four Rules for Nonprofit Journalism Funders, from the former president of ProPublica