Some work requires more customization. INN can assist with Google Grants and AdWords, user experience and audience engagement.

Whether you’re just getting started with your online presence, looking to update or maintain your existing website, or just need some help with a specific technology topic, our staff and expert network of consultants can help newsrooms maximize use of their online platforms. 

In addition to direct technical support where possible, we can provide consulting and recommendations for the following:

• Optimizing your online donations
• Google Analytics
• Online advertising
• User experience and accessibility consulting
• Print design and marketing
• Website design and development
• CMS migrations
• Social media marketing
• Database and app development
• Data visualizations

We’ve worked with more than 150 independent media organizations since 2012 to streamline publishing workflows, improve technology systems, and increase engagement with readers.

Custom projects

Google Grants/AdWords

We will work with your nonprofit to apply for Google Grants ads so you can begin advertising and help you execute:

• Optimization and management: An AdWords specialist will work closely with you to set goals and define the strategy for your monthly campaigns, perform initial optimizations, keyword and competitor research, and reporting, and then train staff members for ongoing management of the AdWords and/or Google Grants account.
  • Google Analytics and Google Data Studio strategy and implementation: 
  • Prioritize and focus reporting goals
  • Create custom reporting for campaigns
  • How to easily glean actionable insights on an ongoing basis
  • A deep-dive into page and audience data
  • Understand performance by vertical
  • Test and track new story formats
  • Analyze distribution and republication data

User Experience/Audience Engagement consulting

Work with INN to audit the user experience of your site. We’ll help you define your audiences, review your existing Google Analytics metrics, and (where applicable) provide wireframes designed for increased engagement. You can then use this information to update your site in-house or work with an outside developer.

• Meet with INN to discuss your goals and current challenges, and we’ll provide recommendations for updates that will have a lasting impact on your site’s performance.
• WordPress configuration and hands-on development.
• Updates to WordPress core, your theme, and plugins, to keep them secure and give you access to the latest publishing features.
• Addition of new plugins or custom features to your WordPress site.
• Help with embedding responsive data visualizations.
• Installing Google Analytics tracking code and submitting sitemaps.
• Implementing MailChimp and other newsletter integrations.
• Creation and updates to donation pages according to best practices.
• Front-end updates to existing sites: navigations, widgets, fonts and colors, images, etc.

Email tech@inn.org to determine next steps with these projects.