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NewsMatch

Leverage matching gifts to attract individual donors to your news outlet

NewsMatch is a collective fundraising campaign designed to transform how communities support public service and investigative journalism.

By pairing a matching gift program with learning resources and a public awareness campaign to engage new supporters, NewsMatch equips INN members with the tools and skills they need to effectively generate funds from their communities through individual giving, generating local matches and more.

Since 2017, members have raised more than $230 million from individual donors during the NewsMatch matching-gift campaign. This investment is made up of a combination of small-dollar donations as well as additional local match funds secured independently by newsrooms from major donations, local businesses, and foundations.

How INN members win with NewsMatch

How to participate

Newsroom FAQs

The NewsMatch matching gift campaign begins on November 1 and ends on December 31. NewsMatch training and learning experiences are made accessible to INN members throughout the year. The deadline to apply for INN membership to participate in the 2024 campaign is April 1, 2024. (learn more about membership). NewsMatch 2024 applications will open in June.

The Institute for Nonprofit News (INN) is responsible for coordinating the NewsMatch program and providing training resources and support to participating organizations. This includes training on campaign-specific topics such as how to secure local matches and improve the donor user flow as well as learning on other fundraising topics throughout the year. NewsMatch is supported through the Fund for Nonprofit News, an open collaborative fund at The Miami Foundation. The foundation oversees the fiscal administration of NewsMatch funds and oversees the application and reporting process for NewsMatch. News Revenue Hub provides a series of resources and webinars on digital fundraising best practices. This includes topics around audience development, newsletter engagement, and membership conversion. Most notably, News Revenue Hub produces the NewsMatch Campaign Toolkit which includes a library of templated emails, banner ads, and social media assets that participating newsrooms run their year-end campaign.

The NewsMatch matching gift campaign begins on November 1 and ends on December 31. NewsMatch training and learning experiences are made accessible to INN members throughout the year. The deadline to apply for INN membership to participate in NewsMatch 2023 was April 14, 2023 (learn more about membership). NewsMatch applications for 2023 have now closed.

NewsMatch is open to active members of the Institute for Nonprofit News (INN). Standards for INN membership can be found here. The deadline to apply for INN membership in time to participate in NewsMatch 2024 is April 1, 2024. For questions about your member status, please contact membership@inn.org.

INN members of all sizes gain access to an array of services, tools and resources that help them grow their businesses, find sustainability and expand their reach. Our members are part of a news ecosystem that is helping build equity in our communities and supporting the growth of civic engagement and service. Explore membership

Each year, NewsMatch determines an individual donation cap and campaign match cap.

The individual donation cap is the maximum amount that will be matched of each individual donation made to an organization. NewsMatch will match any donation by an individual up to this individual donation cap amount. The individual match cap is $1,000 per individual in 2023.

The campaign match cap is the maximum amount that a news organization will receive from NewsMatch. The campaign match cap for eligible newsrooms with operating budgets under $1 million is $15,000 in 2023.

The match cap is calculated based on the size of the NewsMatch fund and the number of participating organizations. NewsMatch actively fundraises until the end of the year, and match cap updates will be announced if applicable.

NewsMatch is much more than a dollar-for-dollar match; it’s a nationwide catalyst for supporting nonprofit journalism. As a newsroom with a budget above $1 million, you’ll benefit from the national messaging campaign promoting the value of local journalism. In addition, you’re still eligible to receive partner funds and bonuses (in 2022, the average payout for these newsrooms was about $14,000), and the NewsMatch team will assist in securing local matches that can be leveraged to grow your NewsMatch pool. Through partnerships with News Revenue Hub , NewsMatch also provides a series of resources and webinars on digital fundraising best practices, including topics around audience development, newsletter engagement, and membership conversion. Training is open to all participating members, regardless of size.

If you are a program participant, you should have received information about how to access the NewsMatch support site. If you’re looking for support resources, email hello@newsmatch.org.

Get in touch with us

For other support and questions, please schedule time to speak with NewsMatch Program Manager Meta Stange or send an email to hello@newsmatch.org and someone on the NewsMatch team will get back to you.

NewsMatch funders

In 2023, NewsMatch supporters included Democracy Fund, Heising-Simons Foundation, Inasmuch Foundation, Independence Public Media Foundation, John D. and Catherine T. MacArthur Foundation, John S. and James L. Knight Foundation, Jonathan Logan Family Foundation, Joyce Foundation, Kaphan Foundation, Loud Hound, Maida Lynn, The Schwab Charitable Fund (made possible by the generosity of the Present Progressive Fund), Vere Initiatives, Walton Family Foundation, William and Flora Hewlett Foundation, and Wyncote Foundation. In-kind support is provided by The New York Times

National partners include the Institute for Nonprofit News, The Miami Foundation and News Revenue Hub.

Questions? Meet the INN staff member who can help.

NewsMatch Program Manager

Meta Stange

Meta Stange serves as the program manager for NewsMatch, the largest collaborative fundraising campaign building awareness and support for nonprofit journalism.

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