INN is excited to announce a new pilot distribution partnership with Nextdoor, the hyperlocal neighborhood communication platform. The company has seen a significant increase in user engagement since early March, with users taking to the platform to connect to their communities digitally during the pandemic.
As part of this agreement, geographically-based INN members will share their content with Nextdoor, which will inject links to stories on member website into the Nextdoor news feed in places where it makes sense. All the traffic will be directed to member sites.
“We’re very excited to have INN members’ high-quality content in front of more people who will appreciate it most — in the neighborhoods where the news is happening,” said Jonathan Kealing, INN’s chief network officer. “Thanks to Nextdoor for recognizing the need for Americans to have easy access to critical information during this pandemic. We hope this is the beginning of a very productive relationship for all."
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