Staff

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Sue Cross

Executive Director and CEO

Sue Cross directs INN’s work to advance non-profit, public service newsrooms that inform communities across the U.S. with fact-based, non-partisan, accountability journalism.  Cross has worked in nonprofit and public service news for 20+ years and ran a strategy firm helping nonprofits and news organizations increase their impact and reach. As senior vice present for The Associated Press, the nonprofit global news agency, Cross directed business development and partnerships throughout the Americas, managed a nationwide membership cooperative and developed digital partnerships with global media and technology firms. In prior roles in digital product development and partnerships, she expanded Spanish language news and video production and helped introduce digital video to thousands of news websites, an initiative awarded the Chairman’s Prize for Innovation by the AP board of directors.

She previously served as AP’s Los Angeles bureau chief and directed news coverage and media operations in Chicago, Phoenix and Dallas. She began her career as a reporter in Alaska and Ohio. Cross serves on boards including EdSource, a California education media and research nonprofit, the Social Enterprise Alliance - Los Angeles and the Center for Health Journalism at USC Annenberg.

Contact: sue@inn.org

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Fran Scarlett

Director of Programs and Services

Fran Scarlett is INN’s director of programs and services. She specializes in helping organizations understand and leverage their value propositions to build business models that maximize their potential for revenue growth and long term sustainability. 

Most recently Fran served as the regional director of the Small Business & Technology Development Center (SBTDC) at the University of North Carolina Wilmington. She was responsible for starting businesses, growing capital investment and creating jobs in Southeastern North Carolina. Prior to that, she ran her own management consulting firm, Scarlett Ink Media, providing strategic and tactical consulting to news media organizations with an emphasis on developing new revenue models; product development and cross-platform collaborations.

Before consulting, Scarlett spent ten years at The Plain Dealer in the advertising division.  In her role, she worked closely with the news division in content development to grow incremental revenue. During her tenure she created and served as the general manager of the custom publishing group with responsibility for editorial, sales and operations. 

Scarlett received her MBA from Harvard University and a B.S. in Mass Communications from Boston University. 

Contact: fran@inn.org

Mara Jezior

Membership & Development Coordinator

Mara Jezior is INN’s membership and development coordinator. She is responsible for managing and helping to build INN’s growing member community and strengthening INN’s individual and corporate development initiatives.

Prior to joining INN in July 2017, Mara held marketing and development internships at the Wisconsin Center for Investigative Journalism and MinnPost, two of INN’s earliest members. As the Wisconsin Center for Investigative Journalism’s first public engagement and marketing intern, she took ownership of several responsibilities on a small staff, including tracking the reach and impact of individual stories, producing reports for funders and created the Center’s first stakeholders report. During her time at MinnPost, she honed her skills using databases and donor prospecting.

Mara graduated from the University of Wisconsin-Madison in 2015 with a B.A. in journalism and history. She first realized her passion for nonprofit, public-interest journalism while serving as managing editor of UW-Madison’s independent student newspaper, The Daily Cardinal. There, she wrote and received her first grant, which awarded the newspaper $5,000 to support the coverage of under-reported topics on campus during a time when ad revenue was dwindling and the newspaper was seeking new revenue streams.

Contact: mara@inn.org, @marajezior

Chip Potts

Director, Finance & Operations

Nonprofit finance executive Chip Potts is director of finance and operations, supporting the growth of the INN membership network, overseeing INN's fiscal sponsorship program and expanding the portfolio of business services and benefits for INN members.

Potts previously was associate director and CFO of the Santa Monica College Foundation. He has more than 30 years of accounting experience, starting with a Washington CPA firm that specialized in audit reporting for nonprofit organizations and government contracting. He ran his own accounting and tax practice for 12 years in Arlington, Virginia before moving to California and joining the college foundation nine years ago.

Potts brings INN and network members broad nonprofit experience in volunteer fundraising, board participation and civic leadership. In addition to his CFO position Potts served as acting director of the college foundation for nearly two years and volunteered for organizations including The Design Industry Foundation for AIDS (DiFFA), Whitman Walker Clinic AIDS Walk, Food and Friends' annual gala "Chef's Best.” He was a 10-year member of the Board of Directors for Florence Crittenton Services of Greater Washington, an organization serving at-risk girls and teenage mothers.

Potts has a B.S.B.A in accounting from Wheeling Jesuit University and in 2012 received his Graduate Certificate in Nonprofit Sector Management from the California State University Northridge (CSUN). He has completed CSUN course work for a Master's in Public Administration.

He is based at INN's Los Angeles office.

Contact: Chip@INN.org

Sarah Vassello

Audience Development Specialist

Sarah Vassello is the Audience Development Specialist for the Amplify News Project, focusing on magnifying stories from the midwest.

Vassello has worked at The Milwaukee Journal Sentinel and served as a market engagement intern with Gannett, where she collaborated with publications in more than 100 markets to provide technical, website and newsroom support. She also provided network-wide support on watchdog projects, like a database to track special interest group influence on national and statewide politics, and has experience analyzing engagement data using website metrics, social metrics and data visualization.

Based in North Carolina, Vassello is a recent graduate of UNC-Chapel Hill, where she earned degrees in multimedia journalism and political science. She also worked for The Daily Tar Heel, ranked in the top echelon of independent student-run collegiate publications, where she rose from staff writer to launching and directing the entertainment and culture vertical.

Contact: sarah@inn.org, @sarahvassello

Jules Shapiro

Director of Communications and Marketing

Jules Shapiro directs and leads INN’s marketing and communications strategies.

Shapiro will expand INN member communications about benefits, services and INN Labs, increase INN's advocacy for public service news, provide marketing materials for members to use in their own communications and work with subject experts to expand INN's knowledge-base materials, case studies, member profiles and other communications.

Shapiro has held nonprofit leadership positions for more than five years, including director of digital marketing for the American Association of Advertising Agencies (4A’s) in New York, where she helped agencies with social media and negotiated a million dollars annually of in-kind media partnership deals. She most recently led marketing and communications at the East Bay SPCA in Oakland, CA, running digital fundraising initiatives and setting revenue records. Shapiro also served as a digital strategist for Next Generation Fundraising, an agency that partners with public media and other nonprofits on fundraising strategies.

When she isn’t helping INN members, she can be found volunteering at animal shelters and pursuing her design communications certificate from UCLA Extension. Shapiro has a bachelor of science degree in journalism from San Jose State University, a master of science degree in publishing from Pace University in New York, and an executive leadership certificate from the American Association of Advertising Agencies.

She lives in Los Angeles with her two dogs and one cat and is based out of INN's Los Angeles office.

Contact: jules@inn.org, @julianneshapiro

INN LABS

Kay Lima

Kay Lima

Acting Director

Kay Lima is the Support and Community Lead on INN's product and technology team. Kay comes to INN most recently from a marketing firm in New York City where she has supported clients and users through her roles as a client-facing project manager and digital marketing manager. She has worked on various WordPress, Drupal, and custom technology projects. She also holds a degree in Music from Salem State University, is certified in Inbound Marketing and Google Analytics, and is a graduate of a renowned full-stack coding bootcamp.

At INN, Kay will be leading front-line support for our member organizations and consulting clients and will also be responsible for creating documentation, training and other resources to assist publishers in the adoption and use of our Largo WordPress platform and the other tools we build and support.

Contact: kay@inn.org, @kayleen_lima
Paola Baradello

Paola Baradello

Account Director

Paola specializes in helping organizations understand how to optimize their online and digital media presence. As INN Labs' account director, Paola works closely with our growing number of INN members and clients to identify solutions, utilize the publishing products we build, and ensure everyone knows how INN Labs can assist.

Before joining INN, Paola served for five years as an account director for a large distributed global demand generation agency. She was responsible for managing key global accounts as well as assisting in project management, execution, and strategic direction. Prior to that, Paola held various positions in digital and online product marketing. She brings over 10 years of online and demand generation marketing experience.

Paola has her undergraduate degree from UC San Diego with a major in psychology and minors in French and sociology. She later obtained her dual MBA from the Universidad Carlos III in Madrid, Spain and Arizona State University.

In her free time, Paola loves to travel and spend time with her family and friends.

Contact: paola@inn.org

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Ben Keith

News Apps Developer

Ben's duties at INN include working on Largo and contributing to internal products and editorial projects for our members and clients.

Ben Keith is INN's only news applications developer with a degree in agricultural communications. He graduated in May 2014 from The Ohio State University, spent the summer working on Largo, moved to Idaho for four months to write for Progressive Dairyman, and returned to INN in December 2014.

Ben's interest in web development began with messing around in the browser in high school, and then helping a national park set up a WordPress website during a summer internship. He ventured into journalism as a result of an agricultural communications course requirement, and liked it so much that he became the student webmaster ofThe Lantern, Ohio State's student-run paper.

Contact: ben@inn.org, @benlkeith

Tyler Machado

Front-end Developer

Tyler Machado is a web developer in Boston, MA, working at the intersection of technology, journalism, and visual storytelling. Tyler previously worked as the editorial developer for Harvard Business Review, where he built interactive graphics and helped start HBR’s chatbot presence on Slack and Facebook Messenger. Before that he worked on web development, social media and email newsletters at the Vermont newsweekly Seven Days. He’s led sessions at SRCCON, Cascade BOS, and Boston University's Storytelling With Data Workshops, and has won awards from Folio: Magazine and the Association of Alternative Newsmedia.

Tyler recently received a certificate in data science from Harvard University. He holds a B.A. in journalism from Saint Michael's College, where he won the John D. Donoghue Award for outstanding service to student publications. He has done volunteer work with the DIY arts website Boston Hassle, as well as the Code For America and Girl Develop It groups in Burlington, VT.

Contact: tyler@inn.org, @tylermachado