Executive Director and CEO
Sue Cross is executive director and CEO of the Institute for Nonprofit News, a network of more than 250 independent, nonprofit news media organizations in North America. She joined INN in 2015 to build its emerging media network and advance social enterprise models for investigative and other public service journalism. She is a former senior vice president for the Associated Press global news agency, where she created digital news services, expanded Spanish language and Latin American operations, introduced video to more than a thousand online news sites and managed a national news cooperative. She previously served as a regional vice president, AP’s Los Angeles bureau chief and directed news coverage and media operations in Chicago, Phoenix and Dallas. She began her career as a reporter in Alaska and Ohio. Cross also has worked in nonprofit business development, network-building and social enterprise consulting. She serves on boards including Stanford University’s John S. Knight Journalism Fellowships and EdSource, a California education media and research nonprofit, and on the National Advisory Council for the Emma Bowen Foundation. She is a graduate of Ohio State University. Cross lives in Los Angeles with her husband and daughter.
Chief Knowledge Officer
Fran Scarlett is INN’s chief knowledge officer and business coach. She specializes in helping organizations understand and leverage their value propositions to build business models that maximize their potential for revenue growth and long term sustainability.
Most recently Fran served as the regional director of the Small Business & Technology Development Center (SBTDC) at the University of North Carolina Wilmington. She was responsible for starting businesses, growing capital investment and creating jobs in Southeastern North Carolina. Prior to that, she ran her own management consulting firm, Scarlett Ink Media, providing strategic and tactical consulting to news media organizations with an emphasis on developing new revenue models; product development and cross-platform collaborations.
Before consulting, Scarlett spent ten years at The Plain Dealer in the advertising division. In her role, she worked closely with the news division in content development to grow incremental revenue. During her tenure she created and served as the general manager of the custom publishing group with responsibility for editorial, sales and operations. Scarlett received her MBA from Harvard University and a B.S. in Mass Communications from Boston University.
Director of Leadership and Talent Development
Sara Shahriari helps nonprofit newsrooms develop effective and forward-thinking leaders who advance the industry in both journalism and financial sustainability. That means supporting emerging leaders through training that strengthens their organizations while also building pathways into the nonprofit news world for diverse groups of talented students and industry professionals in journalism, public administration and business.
Sara’s professional background includes managing a statewide public radio network, hosting and producing an award-winning public affairs program, serving on the faculty at the Missouri School of Journalism and reporting extensively from Bolivia for outlets including the Guardian, Bloomberg News and The Christian Science Monitor.
Sara earned an undergraduate degree from the University of Pennsylvania and a master’s degree from the Missouri School of Journalism. She wholeheartedly believes in INN’s work to support meaningful and sustainable independent journalism in an age of drastically shrinking local and investigative coverage, and she is committed to working with present and future leaders as they build inclusive, excellent and financially sustainable nonprofit news organizations.
Network Philanthropy Director
Jeffrey Woolverton will lead INN’s Major Gifts initiative to transform fundraising capacity and increase major gifts across the INN network of more than 250 nonprofit news organizations. He will create shared resources, built on industry best practices, for INN member newsrooms to increase their skills for major gift fundraising, including identifying and developing relationships with individual donors.
Woolverton brings nearly 20 years of experience in fundraising and nonprofit management to INN. With a degree in sociology, he worked as program director and was the first development director of Life House Inc. in Duluth, MN, a program for homeless youth. From there, he moved to senior roles at Boys & Girls Clubs of America, where he grew new revenue across a national network of more than 600 nonprofit organizations.
At Boys & Girls Clubs, Woolverton led a team that doubled major gift contributions over two years by raising more than $214 million in 2019.
Membership & Development Coordinator
Mara Jezior is INN’s membership and development coordinator. She is responsible for managing and helping to build INN’s growing member community.
Prior to joining INN in July 2017, Mara held marketing and development internships at the Wisconsin Center for Investigative Journalism and MinnPost, two of INN’s earliest members. As the Wisconsin Center for Investigative Journalism’s first public engagement and marketing intern, she tracked the reach and impact of individual stories, producing reports for funders and created the Center’s first stakeholders report. During her time at MinnPost, she honed her skills using databases and donor prospecting.
Mara graduated from the University of Wisconsin-Madison in 2015 with a B.A. in journalism and history, and served as managing editor of UW-Madison’s independent student newspaper, The Daily Cardinal. There, she wrote and received her first grant, which awarded the newspaper $5,000 to support the coverage of under-reported topics on campus during a time when ad revenue was dwindling and the newspaper was seeking new revenue streams. She lives in Minneapolis.
Contact: email@example.com, @marajezior
Director, Finance & Operations
Nonprofit finance executive Chip Potts is director of finance and operations, supporting the growth of the INN membership network, overseeing INN's fiscal sponsorship program and expanding the portfolio of business services and benefits for INN members.
Potts previously was the associate director and CFO of the Santa Monica College Foundation. He has more than 30 years of accounting experience, starting with a Washington CPA firm that specialized in audit reporting for nonprofit organizations and government contracting. He ran his own accounting and tax practice for 12 years in Arlington, Virginia before moving to California and joining the college foundation nine years ago.
Potts brings INN and network members broad nonprofit experience in volunteer fundraising, board participation and civic leadership. In addition to his CFO position, Potts served as acting director of the college foundation for nearly two years and volunteered for organizations including The Design Industry Foundation for AIDS (DiFFA), Whitman Walker Clinic AIDS Walk, Food and Friends' annual gala "Chef's Best.” He was a 10-year member of the Board of Directors for Florence Crittenton Services of Greater Washington, an organization serving at-risk girls and teenage mothers.
Potts has a B.S.B.A in accounting from Wheeling Jesuit University and in 2012 received his Graduate Certificate in Nonprofit Sector Management from the California State University Northridge (CSUN). He has completed CSUN course work for a Master's in Public Administration.
He is based at INN's Los Angeles office.
Office Administrator and Executive Assistant
Cynthia serves as INN’s office administrator and executive assistant. With more than 15 years of nonprofit administration experience, Cynthia is equal parts admin and equal parts jack of all trades — depending on project and office priority. Before joining INN, Cynthia worked closely with keratoconus patients for the Gavin Herbert Eye Institute at the University of California Irvine.
Cynthia is actively pursuing a B.A. in Sociology and Masters in Social Work, with a concentration on strengthening, empowering and rebuilding under-resourced communities.
Sharene Azimi is a specialist in strategy and communications for cause-oriented organizations. As Communications Director for INN, she works to increase awareness of the growing field of nonprofit news.
Prior to joining INN in 2020, Sharene spent a decade as founder and principal of Mission Communications, providing organizational strategy, branding, communications planning, and marketing services to non-profits, universities, and foundations. Mission’s clients included The TLC Foundation for Body-Focused Repetitive Behaviors, Health Federation of Philadelphia, Fairmount Park Conservancy, Rutgers School of Social Work, and the Consensus Building Institute.
Sharene was previously a vice president at Fenton, the country’s leading public-interest communications agency, where her roster of clients included organizations working on women’s rights, global development, urban poverty, and religious tolerance. Sharene began her career in the environmental movement as a writer, editor and publications director.
Sharene has spoken on cause-oriented communications to audiences at the Association of Fundraising Professionals, Annenberg School for Communications, Harvard’s Kennedy School of Government, Nonprofit New York, and Philanthropy Network Greater Philadelphia. She received a B.A. from Wesleyan University and an M.S. in Journalism from Columbia University and is highly proficient in Spanish. She lives with her family in Central New Jersey.
Sarah Vassello is the Engagement Specialist for INN, focusing on magnifying and connecting the stories of those in nonprofit news. She's especially interested in helping newsrooms develop relationships with their audiences and connecting excellent stories to new audiences.
Before joining INN in February 2018 as part of INN's Amplify News Project, Sarah served as an interactive entertainment intern at The Milwaukee Journal Sentinel and as a market engagement intern with Gannett, where she collaborated with publications in more than 100 markets to provide technical, website and newsroom support. She also provided network-wide support on watchdog projects, like a database to track special interest group influence on national and statewide politics, and has experience analyzing engagement data using website metrics, social metrics and data visualization.
A 2017 UNC-Chapel Hill grad with a B.A. in multimedia journalism and political science, she also worked for The Daily Tar Heel, a top-ranked independent student-run newspaper, where she rose from staff writer to launching and directing the entertainment and culture vertical.
Contact: firstname.lastname@example.org, @sarahvassello
Beverly Young is INN’s part-time communications assistant based out of INN’s headquarters in Los Angeles, where she assists with digital communications and special web projects for INN and its members. She previously supported INN on its Index project, an important bench-marking survey that gauges the status of the nonprofit news industry and INN membership.
She has worked at several other digital media projects including the USC Annenberg Knight Digital Media Center, Michele’s List, and the RFCUNY Entrepreneurial Journalism Network. She is also the digital media coordinator at the Los Angeles County Arboretum and Botanic Garden.
Beverly is an avid nature photographer and is passionate about environmental sustainability. As a student, she received a photography award from the Journalism Association of Community Colleges. She is a graduate of California State Polytechnic University, Pomona, where she earned a Bachelor of Science in communication and a minor in marketing management.
Lawrence Horne is INN’s Development Director, working with senior leadership and the Board of Directors to expand major gifts and foundation support for INN and its members. He brings more than 30 years of experience in fundraising and nonprofit management to the position, including senior positions at the National Coalition Against Censorship (NCAC), The Public Theater, the Trust for Public Land, AIDS Service Center NYC, and the Hedrick-Martin Institute.
In addition to his work with the National Coalition Against Censorship, Horne's media involvement has included programming consulting work for KCET, a Los Angeles PBS station, and the Independent Television Service (ITVS) and producing documentary films.
Horne began his nonprofit and fundraising career as the founder and executive director of Outfest, the Los Angeles LGBTQ Film Festival, which he grew into a leading film festival during his 15-year tenure. Most recently, he was the senior capital campaign director at the Green-Wood Historic Fund, and prior to that position, he was the executive director of the American Friends of Blérancourt supporting the Franco-American Museum, Château de Blérancourt in Picardy, France.
His educational background is in French and cinema studies, having pursued graduate work at UCLA in French film history and the Sorbonne (Paris IV) in French literature, and teaching film history in the French Department at UCLA. Horne has translated articles and books on art, architecture, and film from French into English.
He is based in Brooklyn and can be reached at email@example.com.
Roz Hunter is a development and communications strategist and grant writer specializing in nonprofit journalism. Most recently she served as Deputy Director of Type Media Center (formerly The Nation Institute) and has previously held positions at The Nation magazine and International House Philadelphia. Hunter received an undergraduate degree from the University of Pittsburgh and an M.A. in Women's History from Sarah Lawrence College. She lives in New York City.
Distribution and Collaboration
Chief Network Officer
As INN’s chief network officer, Jonathan Kealing strengthens collaboration among INN’s network of nonprofit newsrooms and develops partnerships and services that help them meet their missions and increase the impact of their journalism. Kealing leads the Amplify Project among Midwest newsrooms piloting news sharing and distribution models. He is especially interested in ways local and regional news organizations can work together and with national organizations to extend the impact of their journalism.
Before joining INN, Kealing was part of the executive leadership team at Public Radio International, serving as executive editor for PRI.org. Kealing led a team of 15 journalists covering global issues including immigration, gender equity and international security. He also made four trips to China to teach mid-career Chinese journalists about U.S. digital media trends.
Kealing previously worked for The World Company and its Lawrence (Kan.) Journal-World. There he helped launch innovative community news sites focused on health and sustainability. He also led efforts to cross-train reporters and photographers for a digital-first, multiplatform environment.
Kealing has spoken at many national and regional journalism conferences, including the Online News Conference, and is a graduate of the William Allen White School of Journalism at the University of Kansas. He lives in Minneapolis with his wife, two kids and their dog.
Amplify Collaborations Leader
Sharon McGowan is the Amplify Collaborations Leader at the Institute for Nonprofit News, working with members throughout the Midwest on collaborative resources and coverage of public affairs issues that span the region. McGowan was the founding editor of Milwaukee Neighborhood News Service, an award-winning nonprofit news organization that has covered low-income, minority communities in Milwaukee’s central city since 2011.
She started her career as a reporter and then managing editor at The Chicago Reporter, which covers race and poverty. McGowan was assistant news director/managing editor at WBBM-AM Radio and later became Assignment Manager at WBBM-TV, both in Chicago. She was an adjunct faculty member in journalism at Northwestern University for more than 20 years and was most recently on the journalism faculty at the Diederich College of Communication at Marquette University.
McGowan earned her bachelor’s degree at Washington University in St. Louis and her master’s degree at Northwestern University’s Medill School of Journalism. McGowan and her husband, Jim, have two adult children and are based in the Chicago area.
Director, INN Labs
Kay leads a team of news technologists at the Institute for Nonprofit News, a fast-growing network of nearly 200 public service news organizations. She identifies and builds innovative solutions for independent news publishers to better engage with the public, strengthen revenue sources, and build trust. The team she directs build products which help newsrooms with their digital presentations of news.
Kay brings her experience in digital marketing, project management, and creative strategy to INN. She leverages this experience to lead trainings and digital innovations for over 70 publisher sites and news organizations each year.
Contact: firstname.lastname@example.org, @kayleen_lima
Paola specializes in helping organizations understand how to optimize their online and digital media presence. As INN Labs' account director, Paola works closely with our growing number of INN members and clients to identify solutions and leverage the INN Labs publishing tools.
Before joining INN, Paola served as an account director for five years at a large distributed global demand generation agency. She was responsible for managing key global accounts as well as assisting in project management, execution, and strategic direction. Prior to that, Paola held various positions in digital and online product marketing.
Paola has her undergraduate degree from UC San Diego and a dual MBA from the Universidad Carlos III in Madrid, Spain and Arizona State University.
Ben Keith is a web developer who solves journalism problems through WordPress. He started at INN in 2014 as an apprentice and returned to INN full-time in 2015.
Ben has given talks at WordCamp Columbus, WordCamp for Publishers, SRCCON, and the Ohio State University Open Source Club and Collegiate Web Developers Club, and has led training sessions for INN members. He holds an undergraduate degree from The Ohio State University.
Contact: email@example.com, @benlkeith
Miranda Krapf has joined INN Labs as a project manager, responsible for client-facing communications, management of project scopes, timelines, and successful deliveries.
Krapf previously held positions as project manager and business analyst at the University of Minnesota, where she developed experience in web and digital project management, particularly for nonprofit organizations. In her previous role, she managed technology projects for scientific research labs, academic technology initiatives, a wide variety of web and digital projects, and extensive freelance web development. Krapf is skilled in all aspects of scoping, planning, implementing and reviewing technology and web-related projects and has years of hands-on WordPress experience.
Krapf graduated from the University of Minnesota with a B.S. in Environmental Science and minors in Geographic Information Systems, Sustainability Studies, and Atmospheric Chemistry. She also holds certifications and awards for project management, agile development, business analysis, and leadership.
Josh Darby serves as a lead solutions architect of INN Labs’ publishing tools, WordPress framework, and large-scale projects, ensuring they reflect and meet industry and client goals.
Darby previously held senior developer positions at The Penny Hoarder, one of the largest personal finance websites in the country, and at web development agencies where he worked on high-traffic projects for nonprofits, universities, and companies such as Disney, FOX, and Cisco.